New AT&T Store In Las Vegas Features An Innovative Design That Mirrors Customers' Mobile Lifestyles

New store design focuses on customer experience

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Jan 29, 2015, 10:00 ET

LAS VEGAS, Jan. 29, 2015 /PRNewswire/ -- AT&T's new store design focused on customers' mobile lifestyles is now open in Las Vegas. The new store located at 710 East Flamingo Road is the result of years of exploration and research all centered on one goal – to create a more interactive and engaging store environment.

Customers in Las Vegas will be among the first in the country to experience AT&T's new concept store, which blends cutting-edge technology with a warm, welcoming retail environment. The store is the latest example of the investment already made in the Las Vegas area. AT&T invested nearly $200 million in its Las Vegas area wireless and wireline networks from 2011 through 2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.

"Customers visiting our new Las Vegas store will discover an interactive shopping experience built around their mobile lifestyles," said Tammi Terrell, vice president and general manager for AT&T Southwest and Hawaii. "Our goal is to be America's premier retailer by providing an exceptional experience in every interaction, and we've been working hard to exceed customer expectations by taking our stores and network to a new level here in Las Vegas."

Many of the new store design and merchandising elements were first seen in AT&T's award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores across the country.

Flexible Design
Everything about the store is designed for ultimate flexibility, while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones" – the Connected Experience Zone, the Community Zone, and the Explore Zone.

The Connected Experience Zone features "lifestyle vignettes" to offer customers a glimpse of how products can be used in their everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space. This space features apps, accessories and devices to show customers how their technology can work together.

Finally, customers can check out the Explore Zone with "exploration walls" that showcase AT&T's diverse line-up of devices and accessories, complemented by digital monitors with product information.

Enhanced service experience
Customers will no longer see the traditional retail "cash-register" counters in the store. Instead, they will find round cafe-style "learning tables" that allow for side-by-side interactions with AT&T retail consultants. All retail consultants carry a tablet supported by a new mobile point-of-sale system that enables them to help customers on the spot.

Store information
Hours for the new Las Vegas store Monday through Friday, 9 a.m. to 8 p.m., Saturday, 9 a.m. to 7 p.m., and Sunday, 11 a.m. to 6 p.m. AT&T has 13 retail locations in the Las Vegas area. To find the AT&T store or Device Support Center nearest you, visit att.com/find-a-store or att.com/dsc. Don't forget, you can also make an appointment before visiting your local AT&T store at att.com/storeappointment/.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We're helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation's strongest LTE signal and the nation's most reliable 4G LTE network. We offer the best global wireless coverage. We're improving how our customers stay entertained and informed with AT&T U-verse^® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T's mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability and signal strength claims based on nationwide carriers' LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere. Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries.

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