NEW Annie's® Cereals bring the yum, plus the benefits of organic

Three classic flavors with the goodness of clean ingredients

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Mar 03, 2016, 09:00 ET

BERKELEY, Calif., March 3, 2016 /PRNewswire/ -- Today, Annie's, Inc. announced a new line of Organic Cereal in three delicious varieties, including Berry Bunnies, Frosted Oat Flakes and Cocoa Bunnies. The new varieties fill the need of families in search of clean, organic cereal options with the same delicious taste of classic flavor profiles kids love.

Meet Annie's Organic Cereals, available in Berry Bunnies, Frosted Oat Flakes & Cocoa Bunnies!

"Cereal is a particularly exciting launch coming out of Annie's in partnership with General Mills," said John Foraker, Annie's President. "Not only does it represent the first in a long schedule of upcoming innovations, all of which will be USDA Certified Organic, but it traces back to our original acquisition promise: to act as leaders in the larger food industry by making organic more accessible to mainstream consumers. The cereal aisle is one of many places we're committed to cleaning up in the year ahead."

Made with the goodness of Annie's ingredient promise, each variety is free from a long list of artificial ingredients common to the cereal aisle, including artificial flavors, synthetic colors, preservatives and artificial sweeteners like high-fructose corn syrup. All three cereals feature whole grain oats as the first ingredient and contain only 8g sugar per serving. Meet each new flavor below:

Annie's Organic Berry Bunnies is a fruity oat, corn and rice cereal in fun bunny shapes.

Flavored with real fruit, including strawberries and blueberries.
Featuring 15g whole grains per serving.

Annie's Organic Frosted Oat Flakes is a delicious whole grain oat & wheat flake cereal.

Made with the goodness of whole grain oats.
Featuring 23g whole grains per serving.

Annie's Organic Cocoa Bunnies is a chocolately oat, corn and rice cereal in fun bunny shapes.

Featuring Fair Trade Certified™ cocoa.
Featuring 13g whole grains per serving.

Annie's Organic Cereal will be available at natural retailers in April 2016 and broadly at retailers nationwide this summer with an SRP of $3.99-$4.99 per box.

About Annie's
Annie's, Inc. is a natural and organic food brand offering great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors and preservatives common in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormonesⁱ and genetically modified food ingredients. Today, Annie's offers over 145 products and is present in over 70,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com.

ⁱNo significant difference has been shown between milk derived from RBST treated and non-RBST treated cows.

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SOURCE Annie's, Inc.