New Amsterdam Vodka Launches "It's Your Town" Street Art Event Series

National Tour Celebrates Some of America's Most Vibrant Cities Through Original Street Art Inspired By Each Town

News provided by

Apr 12, 2016, 09:00 ET

MODESTO, Calif., April 12, 2016 /PRNewswire/ -- New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the "It's Your Town" Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.

New Amsterdam Vodka presents "It's Your Town"

Seattle street artist John Osgood paints mural for New Amsterdam Vodka "It's Your Town" campaign

A guest snaps photos while checking out John Osgood's Seattle-inspired street art at "It's Your Town," presented by New Amsterdam Vodka at Axis Pioneer Square on Wednesday, April 6, 2016 in Seattle.

Former Seattle Seahawks player, Jordan Babineaux adds his touch to Seattle street artist John Osgood's work during "It's Your Town," presented by New Amsterdam Vodka at Axis Pioneer Square on Wednesday, April 6, 2016 in Seattle.

Street artist John Osgood's mural inspired by Seattle weather, for New Amsterdam Vodka "It's Your Town" campaign

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/

The final collection of "It's Your Town" artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.

The campaign kicked off in Seattle's SoDo neighborhood at Axis Pioneer Square on April 6, with local artist John Osgood showcasing his artwork and Seattle's unique culture – from the city's skyline to its signature weather patterns to the tech industry that dominates the local workforce. Osgood's mural, located on the corner of 12^th Street and Pine Street, depicts a typical rainy day in Seattle, but with bottles of New Amsterdam Vodka as the source of rainfall.

Throughout the night, patrons sipped on the DAM Hazelnut Macchiato, a coffee-based cocktail made with New Amsterdam Vodka that pays homage to Seattle's coffeehouse heritage. Guests also had the chance to test their own street art skills on a 10-foot digital art wall.

Local personalities, including former Seattle Seahawk safety, Jordan Babineaux, came out to show their civic pride and celebrate the vibrant city of Seattle.

New Amsterdam Vodka will also donate one painting in each "It's Your Town" market and use proceeds to benefit a local arts charity.

The "It's Your Town" tour will make seven additional stops, including:

Miami – May 13: with artist Daniel Fila at El Fresco
New York – June 4: with artist UR New York at Pop International
Chicago – June 18: with artist Lie at Chicago Truborn
Los Angeles – June 23: with artist Moncho 1929 at LAB Art
San Francisco – July 16: with artist Chad Hasegawa at White Walls
Denver – August 6: with artists Mike Graves and Jaime Molina, at Price Davis
Austin – August 20: with artist Brad Maxfield at SPRAtx

About New Amsterdam® Vodka:
A vodka with unparalleled smoothness, New Amsterdam Vodka was introduced in 2011 and was the fastest spirits brand in history to reach 1MM cases. The iconic package and smooth liquid have taken the US by storm. New Amsterdam Vodka has been awarded a 92 score by The Tasting Panel, has received "Three Stars" from F. Paul Pacult's Spirit Journal, and was noted as a "Best Buy" by the Beverage Testing Institute.

©2015, New Amsterdam Spirits Company, Modesto, CA. All rights reserved. Join New Amsterdam Spirits on social media: Facebook (facebook.com/newamsterdamspirits), Instagram (@newamsterdamspirits), and Twitter (@NewAmsterdam). http://www.newamsterdamspirits.com/

SOURCE New Amsterdam Vodka