New Amsterdam® Vodka Brings "It's Your Town" Advertising Campaign to Life by Partnering with the 48 Hour Film Project

MODESTO, Calif., June 12, 2014 /PRNewswire/ -- Rapidly growing spirits brand New Amsterdam® Vodka announced today the launch of its partnership with 48 Hour Film Project. A madcap filmmaking contest, the 48 Hour Film Project (48HFP) will visit more than 120 cities in 2014 where more than 60,000 people will compete to make high-quality, short films in just 48 hours.

In addition to sponsoring events in all US-based 48HFP cities, New Amsterdam and the 48HFP will conduct a national filmmaking competition. The top five teams from 25 select cities will be invited to participate in the New Amsterdam "It's Your Town" Competition. The New Amsterdam "It's Your Town" Competition will challenge filmmakers to bring the New Amsterdam brand platform to life on screen. 

New Amsterdam's "It's Your Town" advertising campaign celebrates a generation that revels in a night out on the town, but with a sense of responsibility and pride in the community. Filmmakers will produce short docu-style films that provide an insider's view to the people and places that make a city different, focusing on the local stories outsiders wouldn't normally see. At the close of the competition, a screening of a selection of New Amsterdam "It's Your Town" films will be shown at the 48HFP's culminating celebration: Filmapalooza 2015. Films will also be available to view on New Amsterdam's website and social media channels.

"The 'It's Your Town' campaign focuses on the feeling of ownership of your city, local pride, and the unabashed celebration of socializing, because with New Amsterdam Vodka—it's your town," said Gerard Thoukis, senior director of marketing, New Amsterdam Spirits. "We partnered with 48HFP to bring this platform to life in a highly visual and compelling way."

Added Mark Ruppert, co-executive producer of the 48 Hour Film Project, "Brought together by creativity, skill and a sense of adventure, the 48 Hour Film Project celebrates those who embody the New Amsterdam platform—they thrive on excitement. In tandem with New Amsterdam, we're thrilled to give our filmmakers the opportunity to bottle the pride and ownership they feel for their own cities, and share it on screen with a wider audience."

Additionally, Thrillist Media Group will help build buzz around New Amsterdam's "It's Your Town" film series by creating a sweepstakes program on Thrillist.com allowing consumers to attend 48HFP screening events and after parties in local markets. Entry will also put consumers in the running to receive a "Night on Your Town" grand prize $500 gift card.

New Amsterdam Vodka was introduced in 2011 and sold one million cases in its first 12 months in market, making it the fastest spirits brand in history to do so. Acclaim from industry insiders enabled New Amsterdam Vodka to grow at a rapid pace; New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, placing it in the "Outstanding" category, as well as "Three Stars" from F. Paul Pacult's Spirit Journal. The brand also received a "Platinum - Best in Class" rating from the 2012 SIP Awards.

In addition to New Amsterdam Vodka, the New Amsterdam Spirits portfolio also includes New Amsterdam Gin, New Amsterdam Peach Flavored Vodka, New Amsterdam Red Berry Flavored Vodka, New Amsterdam Coconut Flavored Vodka, New Amsterdam Citron Flavored Vodka, New Amsterdam Orange Flavored Vodka, and New Amsterdam Pineapple Flavored Vodka. New Amsterdam Vodkas are premium vodkas made from the finest quality grains, and are available at liquor retailers nationwide for approximately $14.99/750mL.

About New Amsterdam^® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin , New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received "Three Stars" from F. Paul Pacult's Spirit Journal and was noted as a "Best Buy" by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012, with New Amsterdam Citron and Coconut Flavored Vodkas added in 2013 and New Amsterdam Pineapple and Orange Flavored Vodkas in 2014.

For more information, visit www.newamsterdamspirits.com.

About the 48 Hour Film Project
The 48 Hour Film Project is the oldest and largest timed film competition in the world. The 48 Hour Film Project's mission is to advance filmmaking and promote filmmakers. The tight 48-hour deadline puts the focus squarely on the filmmaking, emphasizing creativity and teamwork and "doing" instead of "talking." The emphasis is also on building communities of local creative people, facilitating making new connections, showcasing skills, and celebrating what creativity and teamwork can accomplish in just one weekend.

For more information, visit www.48HourFilm.com.

About Thrillist Media Group
Thrillist Media Group (TMG) is obsessed with helping guys live fun lives and reaches over 9 million of them across the globe, every single day. Seamlessly blending content and commerce, TMG digs deep to inform guys how to best spend their time and money across the lifestyle categories they care about most. The TMG network consists of three brands: food, drink and travel property Thrillist; tech-meets-lifestyle site Supercompressor; and style and grooming destination JackThreads.

SOURCE New Amsterdam Spirits

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