New Allstate Spanish-Language TV Ads Emphasize Importance of Protection... With a Familiar Voice

NORTHBROOK, Ill., April 1 /PRNewswire/ -- Since 2003, actor Dennis Haysbert has delivered his trademark baritone, reassuring messages such as "That's Allstate's Stand" and "Are you in Good Hands®?" throughout commercials created by Allstate, the nation's largest publicly held personal lines insurer.  Now, he is making his Spanish-speaking debut in several new Spanish-language television commercials that emphasize the importance of having the best protection and assure viewers that "Con Allstate, estas en buenas manos." ("With Allstate, you're in Good Hands®.")

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(Photo: http://www.newscom.com/cgi-bin/prnh/20100401/MM80284 )

"Research has shown that Hispanic consumers view Dennis as a well-recognized, trusted and powerful presence in our advertising," said Georgina Flores, senior marketing manager for Allstate Insurance Company.

Haysbert will appear in several new commercials this year, including one that will launch in coming months titled, "Protection."  The ad reinforces the fact that because consumers want to protect their families, Allstate provides them with the best protection at a price that's affordable: "Allstate pone la mejor proteccion a tu alcance." ("Allstate gives you the best protection that's within your reach.")

"These new ads, like all of Allstate's marketing efforts targeting the Hispanic community, demonstrate the various ways that Allstate actively protects customers everyday.  We are a company that truly cares about providing quality service to our customers and our communities, and Allstate is here to provide that service twenty-four hours a day, seven days a week, where, when and how customers want to be serviced," Flores added.

Presently, Haysbert can be seen in "Enough," which emphasizes how local Allstate agents can help consumers save money, and "Cell Phone," which promotes the importance of safe driving and specifically, the Safe Driving Bonus® check feature of Allstate's Your Choice Auto® insurance product.

Another new commercial, "Break Up," will emphasize the ease of switching to Allstate with the assistance of an Allstate agent, and the savings consumers can enjoy if they do, and will feature music by Jose Jose, a popular Mexican singer know among generations of Hispanics for his romantic ballads.  Another commercial slated to air in coming months ("Good Night") will showcase Allstate's 24/7 availability -- via Allstate agents, online or via phone.

About Allstate:

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help more than 17 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

(Spanish-language Web site available at www.miallstate.com.)

SOURCE Allstate

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