Neverstop Teams Up With Nordstrom To Create A SJP Collection Pop-Up Shop in New York City

NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Neverstop, a leading experiential agency and a division of The CHR Group, is excited to announce a partnership with Nordstrom for a pop-up store in the Soho-area of New York City. The pop-up store will be located at 372 West Broadway from Friday, February 28^th through Sunday, March 2^nd. The event will feature Sarah Jessica Parker stopping by to discuss, meet customers, and present her highly anticipated SJP shoe collection to be featured exclusively at Nordstrom.

"We've experienced the success of working with Neverstop on some guerilla and experiential marketing tactics for Nordstrom store openings in the Boston area a few years ago," says Pamela Lopez, Fashion PR Director for Nordstrom. "Since then, we've kept a close eye on their work and when the idea surfaced of doing a NYC pop-up store, we thought of Neverstop immediately."

"With every detail designed and produced from the ground-up, the pop-up store will usher in the SJP shoe collection and deliver an elite shopping experience which is synonymous with Nordstrom," says Nasir Rasheed, Neverstop's President and Chief Cultural Officer.

"The Neverstop team continues to knock my socks off each day I see them in action," says Jonathan Zaback, Chief Strategy Officer and Partner at The CHR Group. "The work they do can best be described as magical and I love watching them turn fantasy into reality."

About Neverstop
Founded in 1996, Neverstop is an award‐winning creative agency that pioneered what is now known as experiential marketing and brand activation. The company started in the underground Seattle club scene and has grown into the nation's foremost boutique cultural engineering firm, designing and producing brand experiences for companies as diverse as Nike, Microsoft, Uniqlo, Target, Samsung, Range Rover, and Proctor & Gamble. Visit Neverstop at www.neverstop.com.

About The CHR Group
The CHR Group is an independent, globally oriented marketing services holding company. The firm has a unique vision on the evolution of the agency holding company and has been built and designed from the ground up to answer today's evolving client needs. The group offers a growing and integrated portfolio of marketing services companies. For more information about The CHR Group, please join us on Twitter @thechrgroup or visit our website at www.thechrgroup.com.

SOURCE The CHR Group

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