Net Promoter Certification Strengthens SPLICE's Position as Customer Experience Market Leader

Net Promoter Score Expertise Augments SPLICE Solutions Suite, Drives Engagement

TORONTO, Sept. 16, 2014 /PRNewswire/ -- SPLICE Software, a leading customer engagement company that specializes in providing automated Data-Driven Dialogs^TM, recently demonstrated its commitment to further bridging the gap between corporations and consumers by acquiring Net Promoter Certification. SPLICE successfully pursued Net Promoter Certification to enhance the company's knowledge base, expand its personalization solutions and more effectively connect SPLICE clients with their customers.

The Net Promoter Score (NPS) indicates how likely consumers are to recommend businesses to their network. Those who are likely to recommend are known as Promoters, while those least likely to recommend are Detractors. Companies arrive at an NPS by subtracting the Detractor percentage from the Promoter percentage. Essentially, this paints a picture of the relationship between a business and its customers and identifies areas for improvement. 

"Businesses must focus on customer needs at the highest level," said Tara Kelly, President and CEO of SPLICE Software. "Customers are in tune with their relationship to businesses – the greater their experience, the more loyal they are. SPLICE's focus is to help businesses achieve higher levels of loyalty. Our Net Promoter Certification is another step toward this goal."

Companies with high NPS typically enjoy brand loyalty levels that are approximately 2.6 times that of their competitors. SPLICE plans to combine its Net Promoter Certification with active loyalty programs to deliver additional benefits to clients and partners. For SPLICE clients, this means significant new opportunities to increase customer engagement.

"We aren't looking for a way to reduce Detractors," explained Chelsea Kaefer, Net Promoter Certified Associate and Marketing Coordinator at SPLICE, who led the certification effort. "There's a middle ground of passive individuals who represent a golden opportunity to drive advocacy growth by increasing the number of Promoters. That's our goal for our clients."

Illustrating the power of customer engagement and advocacy, this year, SPLICE client Baer's Furniture received the Bronze Retail TouchPoints Superstar Award for its use of SPLICE Solutions. By replacing generic marketing messages with relevant, branded communications, Baer's was able to build and maintain stronger customer relationships, collecting thousands of consumer permissions in a short timeframe to increase loyalty and promote advocacy. The Net Promoter Certification serves to cement SPLICE's position as a leader in customer retention and deepen the preexisting well of knowledge that benefits clients like Baer's.

To learn more about SPLICE, please visit http://www.splicesoftware.com. Connect through LinkedIn at https://www.linkedin.com/company/splice-software-incorporated.

About SPLICE Software:
SPLICE Software is the premier service providing custom solutions connecting corporate and consumer across all mediums of automated communication. SPLICE creates real-time, data-driven engagement that builds brand loyalty. Clients are able to authentically interact with their consumers in a personalized fashion that takes into account permissions and preferences – and leverages those to create proactive, relevant communication. By this method, SPLICE improves the customer experience. With its patent-pending human voice software, SPLICE works to give your brand a voice. For more information on SPLICE visit their website at http://www.splicesoftware.com. Or, connect via LinkedIn and Twitter at https://www.linkedin.com/company/splice-software-incorporated and @SPLICE_Software, respectively.

SOURCE SPLICE Software