New Study Also Reveals that 38% of Millennials Plan to Increase Use of Pay Later Options for Holiday Shopping
Half of Parents Rely on Pay Later Plans to Reduce the Guilt of Splurge Purchases
ATLANTA, Nov. 4, 2024 /PRNewswire/ -- Thirty-eight percent of consumers plan to use pay later options for self-gifting this holiday season, according to a new study from Splitit and PYMNTS. The report, "The Use of Card-linked Installment Plans in Holiday Shopping," highlights the golden opportunity merchants have to leverage pay later options as a powerful customer acquisition tool. The study also finds that 38% of Millennials intend to use pay later options more frequently during the holiday season than they typically do throughout the year.
"Though we see a strong interest in shoppers buying for themselves using pay later plans this holiday, nearly two-thirds of consumers also plan to use flexible payment options for gifting," said Nandan Sheth, CEO of Splitit. "Millennials and parents, in particular, are leveraging pay later options to justify large purchases and better manage their finances. In fact, 67% of parents intend to use pay later options to finance their holiday purchases this year. This season also presents an opportunity for merchants to acquire new customers, as 43% of consumers interested in using pay later plans value it enough to influence where they shop."
The new study finds that nearly half (49%) of parents say pay later plans reduce the guilt of splurge purchases by spreading large expenses out over time. That number increases to 52% for Millennials. Additional key findings underscore that 62% of consumers want to know upfront if pay later is available, influencing their purchasing decisions. This illustrates that educating consumers about these payment options before the point of purchase can drive greater adoption, particularly as more consumers (27%) are willing to pay full price when they can split payments into manageable chunks.
Additional key findings include:
Click here for the special report.
Methodology:
The "Use of Card Installment Plans in Holiday Shopping", a PYMNTS Intelligence and Splitit collaboration, synthesizes the findings from our report series detailing consumer preferences for installment plans. These analyses and insights are drawn from a survey comprising 5,248 consumers conducted from September 30, 2024, to October 5, 2024.
About Splitit
Splitit is a global payment solution provider that lets shoppers use the credit they've earned by breaking up purchases into monthly interest-free installments using their existing credit card. Splitit enables merchants to improve conversion rates and increase average order value by giving customers an easy and fast way to pay for purchases over time without originating new credit. Splitit serves many of Internet Retailer's top 500 merchants and is accepted by more than 1,500 eCommerce merchants in over 30 countries and shoppers in over 100 countries.
Splitit Media Contact:
Berns Communications Group
Danielle Poggi
[email protected]
SOURCE Splitit USA, Inc.
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