Nearly 2.2 Million Swarovski Crystals Hit The Runway During New York Fashion Week

Jason Wu integrated Swarovski crystals into his collection alongside his latest jewelry collection for Atelier Swarovski at his runway show at Fulton Street Market. Wu embellished dresses with large asymmetrical crystals sewn on to printed fabric in neutral, golden and blue tones. For his third season with Atelier Swarovski, the designer evolved his 'Mosaic' collection with an elegant and sculptural range of earrings, necklaces, bracelets and rings in clear and Silvershade crystals encased in polished gold-plated settings. Wu also showcased the 'Prisma' Collection, a versatile everyday range inspired by 'Mosaic', which will be more widely available in stores.

Jeremy Scott integrated 400,000 Swarovski crystals into his collection. This collection marks the 20th anniversary of Scott's namesake label, for which Swarovski has been a longtime supporter and collaborator. The show featured four nylon tulle looks covered entirely in Swarovski crystals – a front-zip parka dress, a ruffled parka dress, a flight suit, and cargo pants – as well as fully-crystallized accessories including backpacks and men's and women's combat boots.

As part of its aim to drive positive change towards a more responsible fashion industry, Swarovski supported designers Shane Gabier and Christopher Peters to create a collection with sustainability at its heart. For the collection, entitled Further, the duo developed a custom lacquer featuring Swarovski Crystaldust, which is created as a by-product of Swarovski's crystal cutting process. Over 1.7 million Swarovski Crystaldust pieces were applied as a finish to re-worked, one-of-a-kind leather coats, skirts and boots. Gabier and Peters were inspired by "the expansion of ideas and consciousness, making oneself available to new perspectives and possibilities, and the consideration of the existence of new worlds."

Swarovski supported designers Ryan Lobo and Ramon Martin to create a collection with sustainability at its heart towards a more responsible fashion industry. The duo incorporated Swarovski crystals recycled from past seasons in several looks. Lobo and Martin drew inspiration from legendary New York choreographer Pam Tanowitz, who choreographed their presentation. Crystals in vibrant hues were applied on cotton and silk fabrics to create a subtle shimmering effect and geometric crystal designs were strategically placed on garments to accentuate the movement of the body.

Jeremy Scott: Runway Show on Friday, September 8 at Spring Studios
"We are delighted to celebrate our longstanding collaboration with Jeremy Scott at his milestone 20th anniversary show. Jeremy's boundary-breaking collections over the past two decades have provided so much impact, dynamism and fun, and we look forward to another inspiring collection." – Executive Board Member, Nadja Swarovski

Creatures of the Wind: Runway Show on Saturday, September 9 at Skylight Clarkson Square
"We've always tried to take a very careful and conscientious approach in our process of making and manufacturing. We go to great lengths to ensure that we are not wasteful in our development and in our material consumption. For our Spring 2018 collaboration with Swarovski, we chose to focus on one technique that we developed specifically for this season. We are using Swarovski Crystaldust as a 'paint'; applying it as a repeat pattern over leather coats, skirts and boots. As it's a by-product of other Swarovski components, it's inherently sustainable." – Shane Gabier and Christopher Peters

Tome: Runway Show on Sunday, September 10 at The Kitchen
"For Spring 2018 we recycled designs and crystals from past seasons in an effort to sustainably use our resources. Sustainability already runs top-down in our business, and we'll continue to innovate on different ways we can approach it. Sustainable and ethical fashion should not be considered a luxury but a given. Swarovski is the kind of forward-thinking company that we like to partner with to create meaningful change in the industry." – Ryan Lobo and Ramon Martin

Backstage images (Photo credit – Jason Lloyd-Evans): https://we.tl/ENdSvCzouc 
Runway images (Photo credit – Dan Lecca): https://we.tl/HZ33fS41ph

SWAROVSKI
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,560 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.33 billion euros in 2014. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2014, the Group generated revenue of about 3.05 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources. www.swarovskigroup.com

SOURCE Swarovski

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