NCM Media Networks and JAGTAG to Deliver Multimedia Mobile Content to Audiences at Movie Theaters Nationwide

CENTENNIAL, Colo. and NEW YORK, Aug. 4 /PRNewswire/ -- NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, have formed an exclusive strategic alliance to offer cinema advertisers a new way to interact with movie audiences using mobile devices.

Powered by JAGTAG mobile 2D barcodes, the new NCM Interactive Network mobile advertising option can instantly turn cinema-based promotional platforms – such as box office handouts, posters, counter cards, drink cups, popcorn bags and other display materials – into interactive and measurable digital media. By using a mobile phone to snap a photo of an item with a JAGTAG and sending it via text or email to the address provided, consumers can instantly receive an advertiser's videos, product information, music, mobile coupons and other engaging multimedia in return.

"We are always looking for new ways to create true 360-degree cinema advertising campaigns and help advertisers increase the effectiveness of their marketing programs in theaters," said Cliff Marks, NCM Media Networks' president of sales and marketing.  "JAGTAG's unique way of immediately sharing compelling multimedia content with mobile users expands an advertisers' ability to engage audiences before, during and after the movie."

Unlike other 2D barcode technology, JAGTAG does not require an application download and works instantly on all camera phones and carriers in the United States to reach more than 90 percent of mobile users.

"Nearly 700 million people go to the movies at a theater in the NCM Cinema Network each year. Through this affiliation, we are able to offer advertisers the chance to initiate – and continue – a rewarding dialogue with mobile users who have expressly requested a conversation with the brand," said Ed Jordan, CEO of JAGTAG. "It's a unique opportunity for brands to share branded entertainment, for retailers to deliver geo-targeted promotions, and for all to acquire mobile CRM participants through off-line media in theaters."

About JAGTAG

JAGTAG is the only mobile 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smart phones. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and receive multimedia content (video, audio, pictures, text) sent immediately to their phone. To learn more, visit www.JAGTAG.com.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading regional theater circuits. NCM's theater network covers 172 Designated Market Areas® (49 of the top 50) and includes approximately 17,100 screens (15,600 digital). During 2009, over 680 million patrons attended movies shown in theaters currently included in NCM's network (excluding Consolidated Theatres). The NCM Fathom Events broadcast network is comprised of approximately 550 locations in 154 Designated Market Areas® (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (Nasdaq: NCMI) owns a 38.3% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com.

SOURCE JAGTAG

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