NBTY Appoints Droga5 as Strategic Branding and Creative Agency of Record
NEW YORK and RONKONKOMA, N.Y., Sept. 9, 2015 /PRNewswire/ -- NBTY, Inc., a global manufacturer, marketer, distributor and retailer of market-leading vitamins, supplements and sports and active nutrition products, today announced that it has named Droga5 its new strategic and creative advertising agency partner.
The agency will spearhead the development of strategic and creative marketing campaigns and concepts across several of NBTY's prominent brands, including Nature's Bounty®, Sundown Naturals®, Osteo Bi-Flex®, Pure Protein® and MET-Rx®. With this appointment, NBTY is consolidating its brands within its marketing efforts. Work for these integrated executions will begin in 2016 and will include strategy development for television, print, digital and social campaigns.
"The increasing importance of digital media; the proliferation of interactive platforms; and the rise of omni-channel have dramatically changed the way consumers make purchasing decisions, and therefore the marketing landscape," said Andre Branch, Chief Marketing Officer at NBTY. "Our partnership with Droga5 will allow NBTY to access world-class capability in new marketing disciplines while leveraging internal expertise. We are building an integrated team that will allow for authentic delivery of our brand messages and engagement with our consumers in a contemporary way."
"NBTY has built a phenomenal business with trusted and high-quality brands that consumers love," said Jonny Bauer, Droga5's Global Chief Strategy Officer. "We're honored to work with this team at a time when they are looking to have a stronger marketing presence. NBTY has outstanding products that help people support their health and we look forward to helping them build awareness, impact and influence within the growing wellness space."
About NBTY
NBTY has enriched the lives of consumers around the world by introducing innovative products and solutions to the health and wellness marketplace for more than 40 years. Our ongoing mission to deliver the highest quality nutritional supplements and wellness products has resulted in an extensive portfolio of well-known and trusted brands, including Nature's Bounty®, Sundown Naturals®, Osteo Bi-Flex®, Solgar®, Balance Bar®, MET-Rx®, Pure Protein®, Body Fortress®, Puritan's Pride®, Vitamin World®, Holland & Barrett®, De Tuinen® and many others. As a leading global manufacturer, marketer, distributor and retailer of more than 20,000 vitamins and nutritional supplements, NBTY is committed to supporting wellness by creating products that consumers want and making them easily available anywhere they shop. Learn more about our wellness vision and industry-leading products at www.nbty.com.
About Droga5
Droga5 is a creative and strategic advertising agency headquartered in New York, with an office in London. Founded in 2006, Droga5's clients include: BBC, Blizzard Entertainment, The Coca-Cola Company, Farfetch, Georgia-Pacific, Google, Heineken, Hennessy, Johnsonville, Mondelez International, Motorola, NRG, Prudential, Reckitt Benckiser, Scion, Toyota, Under Armour, UNICEF, Unilever and YMCA, among others. In 2013, leading entertainment and media company William Morris Endeavor made a significant investment in Droga5, launching a strategic partnership to best serve each entity's clients. Droga5 has won Agency of the Year seven times in the last nine years, and is the only agency to be named to Advertising Age's A-List for five consecutive years. For more information, visit droga5.com.
Media Contacts:
NBTY
Jodi Katz
Communications Manager
631-200-7491
[email protected]
Droga5
Marianne Stefanowicz
Global Head of Communications
917-421-0380
[email protected]
SOURCE NBTY, Inc.
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