NBA's Cleveland Cavaliers Partner With TigerLogic To Power In-Stadium Fan Activation

PORTLAND, Ore., Dec. 19, 2014 /PRNewswire/ -- TigerLogic Corporation (Nasdaq: TIGR), a leading provider of solutions that help companies improve social media engagement by unlocking the power of data, today announced the Cleveland Cavaliers as the first NBA team to install four permanent social media displays in its arena. Powered by TigerLogic's Postano Platform, the four updated corner boards have prominent fixed social installations, as well as advanced statistics and closed captioning, that run throughout the entirety of games, displaying the best content generated by Cavaliers fans.

As a result, the Cavaliers have seen tremendous in-game social engagement and conversations among their fans. Data gathered from the first 10 games of the season show an average of 20,000 posts per game.

"Working with Postano provides us with the technology to curate and visualize the best social content, sparking conversations among our loyal and dedicated fans and ultimately creating truly memorable brand experiences for them," said Mike Conley, VP of marketing at Cleveland Cavaliers. "The social installations have allowed us to successfully expand the reach of our social activities and engagement."

"We are thrilled to work with the Cleveland Cavaliers," said Brad Timchuk, CEO of TigerLogic. "The team has an extremely passionate fan base and with Postano, we have created incredible new experiences enabling fans to interact with other fans, the team and the brand."

Postano works with multiple sports organizations to help them engage their fans through user-generated content. The addition of social displays provides an innovative method for the Cavaliers to utilize social in an interactive and engaging manner.

About Postano

Postano is the flagship product of TigerLogic Corporation (Nasdaq: TIGR) and is a leading visual marketing platform that allows brands to tell their own stories through the best fan-generated content. Postano is a real-time, visual marketing platform that finds and curates the best social fan content and publishes that content as stunning visualizations across web, mobile and live screen displays for industries such as sports, retail, events and beyond. Postano has partnered with major brands to create a platform for brands and fans to tell their stories together. Postano customers include BCBG, CFDA, Evernote, Google, L.A. Kings, Oregon Ducks and many others. To learn more, please visit http://www.postano.com.

About TigerLogic Corporation

TigerLogic Corporation (Nasdaq: TIGR) is a global provider in engagement solutions including the Omnis mobile development platform, Storycode full service app development agency, and Postano, a social media aggregation and display platform. For more information about TigerLogic and its products visit http://www.tigerlogic.com.

Except for the historical statements contained herein, the foregoing release may contain forward-looking information, including statements about TigerLogic's future success and growth opportunities. Any forward-looking statements are subject to risks and uncertainties, and actual results could differ materially due to several factors, including but not limited to, the success of TigerLogic's research and development efforts to develop new products and to penetrate new markets, the market acceptance of TigerLogic's new products and updates, technical risks related to such products and updates, TigerLogic's ability to maintain market share for its existing products, the availability of adequate capital and liquidity and other risks and uncertainties. Please consult the various reports and documents filed by TigerLogic with the U.S. Securities and Exchange Commission, including but not limited to, TigerLogic's most recent reports on Form 10-K and Form 10-Q for factors potentially affecting its future financial results. All forward-looking statements are made as of the date hereof, and TigerLogic disclaims any responsibility to update or revise any forward-looking statement provided in this news release.

TigerLogic, Postano, yolink, Raining Data, mvDesigner, Omnis, Omnis Studio, and Storycode are trademarks of TigerLogic Corporation. All other trademarks and registered trademarks are properties of their respective owners.

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SOURCE TigerLogic Corporation

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