NBA Star Damian Lillard And His New adidas Signature Shoe Featured In Foot Locker Campaign

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Feb 04, 2015, 01:37 ET

NEW YORK, Feb. 4, 2015 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, and adidas present "Signature Celebrity," featuring NBA star Damian Lillard and his first signature shoe, the adidas D Lillard 1, along with Nick Cannon and many others.

Nick Cannon is so impressed with Damian Lillard's fresh gear from Foot Locker, he wants to be the signature celebrity fan for Damian's team. But he's not the only one. #Approved #AllNewAllMonth

The spot opens with Lillard at a Portland Trail Blazer's VIP event, where he is approached by actor Nick Cannon, who wants to become the team's "Signature Celebrity." In a moment of panic, Lillard scans the room for any potential celebrities that he might be able to select instead. After sizing-up the pool of candidates, Lillard turns back to Cannon without hesitation and agrees to let him be the team's Signature Celebrity.

"We are excited to introduce Damian's first signature shoe and partner with adidas, especially during one of Foot Locker's hottest months of the year," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "We enjoyed working with Damian and the rest of the cast as we had some fun with the idea of the league's 'celebrity row' for this spot."

"Anytime you get to be in a commercial it's an honor, but when it's for your own shoe it's extra special," said Portland Trail Blazers point guard Damian Lillard. "I had a great time being on the set and hanging out with the rest of the guys. I think my fans are going to have a good laugh when they see it."

Launching as part of Foot Locker's "It Must Be February. All New. All Month." campaign, the ad features Lillard's first signature shoe, the adidas D Lillard 1, available nationwide at Foot Locker stores and footlocker.com beginning Feb. 6 - just one of many premium products at Foot Locker this February.

For further product information, release details and more, follow Foot Locker on Twitter, Instagram and Facebook.

The spot was created by worldwide agency BBDO.

About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay.com, SIX02.com, the Company is a leading provider of athletic footwear and apparel.

About adidas Basketball
adidas has provided innovative products for the world's best athletes for more than 50 years, from past legends to today's superstars, such as Damian Lillard, John Wall, Derrick Rose, Dwight Howard, and Candace Parker. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.

Additional information may be found at footlocker.com | Twitter: @footlocker #Approved #AllNewAllMonth| YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker

Video - http://www.youtube.com/watch?v=UekgVW4vesI
Logo - http://photos.prnewswire.com/prnh/20130806/NY59635LOGO

SOURCE Foot Locker