NAVTEQ LocationPoint™ Advertising Network Expands to Millions of Telmap Users

Telmap integrates consumer-friendly mobile ads from NAVTEQ LocationPoint, one of the world's fastest growing hyper-local mobile ad networks

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NAVTEQ

Feb 14, 2011, 03:00 ET

BARCELONA, Spain, Feb. 14, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced it has signed Telmap as a publisher of its fast-expanding NAVTEQ LocationPoint ad network. The deal extends NAVTEQ LocationPoint, among the fastest-growing location-aware mobile ad networks in the world, to millions of users of Telmap's premium location-based services.

Telmap is a provider of end-to-end, white label mobile location-based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers. The Telmap Mobile Location Companion is designed to serve user search, mapping and navigation needs while on-the-go, offering a variety of location-related content such as traffic, speed cameras and points of interest information. With NAVTEQ LocationPoint™ ads, consumers using the Telmap Mobile Location Companion receive location- and context-aware banner ads and special offers and can view branded points-of-interest on the map.

A primary aggregator of global top quality mobile ad inventory, NAVTEQ LocationPoint spans smartphones, personal navigation devices, and mobile applications. The NAVTEQ-Telmap agreement will provide both big brands and local businesses with large-scale audience reach and the ability to target and engage on-the-go users as they near points of purchase.

NAVTEQ LocationPoint is a mobile ad network comprising global publishers that delivers hyper-local mobile ads and special offers when consumers approach advertised locations. Built-in features make it easy for consumers to go, shop, buy, or save coupons for later use. Location-relevance and consumer-friendly features deliver a superior end user experience.

"Telmap is aware of the huge potential location-based advertising encompasses, bringing valuable and personal retail offers to consumers when they are in a geographic position to buy," said Motti Kushnir, CMO, Telmap. "Our partnership with NAVTEQ enables us to leverage the key relationships each side has with mobile operator and advertisers alike."

"We're pleased to welcome Telmap to our growing list of publishers," said Christopher Rothey, vice president, advertising, NAVTEQ. "Telmap brings millions of on-the-go users into the NAVTEQ ad network and NAVTEQ LocationPoint brings an ad experience that is in sync with Telmap's desire to provide a compelling advertising proposition that is relevant and useful to mobile consumers."

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.

About Telmap

Telmap Mobile Location Companion provides consumers with an innovative, unique and personal on-the-go experience. It also empowers mobile operators to offer true and valuable location-based experiences to address consumers' needs through a one-stop-shop for all LBS needs. Telmap users will now receive real-time, personal retail offers in a variety of formats, from banners, branded points-of-interest on map, sponsored search results, and coupons and vouchers. The offering will be available on a global scale with a strong emphasis on EMEA, where Telmap is a clear market leader, providing its white label location-based services to leading Tier 1 operators who will also benefit from this activity, through new revenue streams generated by new advertising inventory on the Telmap Mobile Location Companion.

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SOURCE NAVTEQ