Natural Peanut Butter Brands Partner with the National Parks Conservation Association

Smucker's®, Laura Scudder's® and Adams® Donate $100,000 to Help Preserve National Parks

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Jul 28, 2014, 09:00 ET

ORRVILLE, Ohio, July 28, 2014 /PRNewswire/ -- Leading natural peanut butter brands – Smucker's®, Laura Scudder's® and Adams® – are once again partnering with the National Parks Conservation Association (NPCA) to support the national parks through a $100,000 donation to projects such as America's Great Waters. America's Great Waters, which includes the Chesapeake Bay, Everglades, Great Lakes, and Colorado River, are located in and around national parks and are recognized for their national significance, providing drinking water for millions of Americans, supporting critical jobs, and offering outstanding recreational opportunities. The brands are encouraging consumers to make a natural difference of their own not only by taking small steps in their homes and communities, but by experiencing first-hand the beauty of our parks through the "Make a Natural Difference" Photo Promotion.

"Our national parks mean the world to us and we're proud to continue our partnership with the NPCA so they can be enjoyed by families for years to come," said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. "We want to encourage everyone to get out, explore and experience the natural beauty that our local, state and national parks have to offer."

Through October 8, 2014, Smucker's, Laura Scudder's and Adams Natural Peanut Butter brands are asking consumers to get outdoors and explore a national or local park. Document your adventure and share your beautiful photos in the "Make a Natural Difference" photo promotion for a chance to win great prizes including a Sony® Digital SLR Camera, 18-135mm lens and carrying case, Shutterfly gift cards and jars of natural peanut butter. Promotion is open to legal residents of the 50 United States and D.C, 18 years of age or older. Void where prohibited. No purchase necessary. See complete official rules for more details.

"I can't think of a better way to celebrate the rivers, lakes, and waterways that connect to some of our country's most spectacular spaces than by exploring and photographing them," said Sarah Barmeyer, Director of Conservation Programs for the National Parks Conservation Association. "Visiting our national parks and Great Waters forms a deeper connection to these incredible places and highlights the need for all of us to help protect them."

For product information, recipes and articles on how to be active outdoors visit SmuckersNaturalPeanutButter.com, LauraScuddersPeanutButter.com or AdamsPeanutButter.com and on Facebook at Facebook.com/SmuckersNaturalPeanutButter, Facebook.com/LauraScuddersPeanutButter and Facebook.com/AdamsPeanutButter. Join the conversation at #NaturalDifference.

Sony is a registered trademark of Sony Corporation of America. Shutterfly is a registered giftcard of Shutterfly, Inc. All rights reserved. Sony Corporation of America and Shutterfly, Inc are not sponsors or participants of this promotion.

About the America's Great Waters Program

NPCA recognizes that the health of our national parks is directly linked to the health of the waters that surround them. The America's Great Waters program is a larger effort to protect, preserve and restore the nation's most iconic waterways. According to the National Park Service (NPS), more than half of the country's 401 national parks have waterways that are considered impaired under the Clean Water Act. Most of the pollutants stem from activities happening beyond park boundaries where we work and live. Some projects currently underway include: restoring America's Everglades by completing 2.6 miles of additional bridging on Tamiami Trail; increasing recreational access and minimizing pollution threats to the Chesapeake Bay; and fighting to protect the Great Lakes from invasive species like Asian carp. For more information on NPCA's America's Great Waters program, please visit http://www.npca.org/greatwaters.

About the National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice of the American people in protecting and enhancing our National Park System. NPCA and its more than 875,000 members and supporters work together to protect our National Park System and preserve our nation's natural, historical, and cultural heritage for our children and grandchildren. For more information on NPCA, visit www.npca.org.

About The J. M. Smucker Company

For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and natural foods products in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Cafe Bustelo®, Cafe Pilon®, truRoots®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

SOURCE The J.M. Smucker Company