National Retailer Mandee Announces Fall Partnership with Clothes4Souls, the Apparel Division of Soles4Souls

Clothing retailer to provide discount to shoppers for donated denim

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Sep 09, 2010, 11:43 ET

NASHVILLE, Tenn., Sept. 9 /PRNewswire/ -- Mandee is proud to announce they are the exclusive partner this fall season for Clothes4Souls, the new apparel division of Soles4Souls, an organization dedicated to providing clothing and shoes to children in need. From September 1,2010 through October 31, 2010, all 120 Mandee stores will be collecting donations of gently worn denim. As a thank you for participation, each customer that donates will receive a 20% off discount coupon towards an item of their choice.

Mandee will be using multiple platforms including social media, in-store promotions, and direct mailings to alert their customer base and build excitement with additional shopping incentives. In addition to collecting jeans, Mandee will be accepting a $1 donation upon check out in-stores from any customer that chooses to provide further support to Clothes4Souls. Almost Famous, a denim vendor that sold in Mandee stores, will be generously shipping all denim collected to the Clothes4Souls headquarters free of charge.

"Mandee has a long commitment to giving back to people who live in the communities where we do business, and we had a very successful drive with Soles4Souls in 2009, raising over $25,000 and 15,000 pairs of shoes," says Ken Mandelbaum, Chairman and CEO of Big M Inc., the operating company of Mandee. "We are pleased to be partnering with their new division Clothes4Souls in furthering that effort."

"Mandee has been a devoted partner to Soles4Souls and we are excited that they are extending their support to Clothes4Souls," said Wayne Elsey, Founder and CEO of Soles4Souls. "This campaign will help us bring hope to people all around the world," he said.

About Mandee

Big M Inc. was started in 1948 with a family tradition and the goal to be the customer's preferred specialty store for all her apparel needs. Mandee is the original retail store division which carries trendy, chic fashions for junior and contemporary customers. Mandee offers unique brand merchandise in an exciting, unprecedented environment designed with the customer in mind.

Introducing Clothes4Souls™

Soles4Souls is proud to announce the launch of their new division, Clothes4Souls. We strive to increase dignity and hope for hurting people through the gift of new clothing from manufacturers, designers, and retailers. Those who graciously donate (rather than destroy) unused inventory will be assured the clothes will be given to people around the world living in desperate need. Visit www.clothes4souls.org for more information.

SOURCE Soles4Souls