National naughty or nice report from Toluna QuickSurveys reveals America's naughty hotspots

WILTON, Conn., Dec. 6, 2013 /PRNewswire/ -- Santa will be stocking up on coal for Republican supporters and American Millennials according to a "Naughty or Nice Report" from Toluna QuickSurveys, which investigated rudeness and honesty across the country.

The research found 18-34 year olds rank highest across all 10 categories of selfishness and rudeness, including swearing, aggressive driving, parking in handicap spots, rustling candy wrappers in theaters and talking inappropriately on cell phones.

Those living in predominantly Republican regions were the next naughtiest category, ranking highly in eight of the ten rudeness categories.

Other findings from the report include:

No more Southern courtesy: Respondents from Southern states were more than twice as naughty as other regions in the U.S. The nicest area in the country was the North East.

The fairer sex: While women are worse at turning off their cell phones in restaurants and movie theaters, they are certainly the fairer sex when it comes to swearing and cursing, littering and fighting.

Money can't buy manners: Those respondents earning more than $150,000 a year were the most likely to swear at least once a day, with 52% admitting to doing so, with the amount of swearing reducing along with income levels (except for those earning under $35,000 a year, who swear nearly as much as the top income earners).

Setting a bad example for the kids: Compared to their child-free contemporaries, American parents were far more likely to make naughty choices, including dishonestly using handicapped parking, selfish driving, getting into physical fights and swearing.

An overflowing swear jar: The report found Americans on average swear 1.6 times a day, with fewer than one in five (18%) never swearing. Americans favorite swear word is sh*t, preferred by 33% of respondents, followed by the F-word, used by 32%. The C-bomb remains almost entirely unacceptable, although 2% of respondents still use it as a favorite curse word.

Phil Ahad, Vice President, Toluna QuickSurveys, commented, "With the holidays approaching we are all thinking about whether we have been naughty or nice, and it turns out that levels vary significantly across the country according to age, gender, income and location. It's a fairly sobering report but it's also pleasing to see that the majority of Americans do the right thing when it comes to driving, parking and shopping etiquette."

Activities considered naughty:

• Parking in handicapped spots
• Aggressive driving
• More than 10 items in express checkout at grocery store
• Not returning extra change accidentally given by a cashier
• Getting into fights
• Talking on cell phone at a restaurant or in a cinema

This report was based on a survey of 2,000 Americans aged 18 and over on November 15, 2013 using Toluna QuickSurveys. Toluna QuickSurveys is the fastest, most reliable and cost-effective online research and survey technology provider.

For more information on the Toluna QuickSurveys "Naughty or Nice Report," please contact [email protected].

About Toluna QuickSurveys
Toluna QuickSurveys takes the simplicity and cost-effectiveness of DIY survey-tools and adds speed and reliability by providing direct access to a global panel of four million people available to respond to surveys. No other survey tool in the market can match the speed, reliability and cost-effectiveness.

About this survey
This survey was conducted online within the United States on November 15, 2013 among 2000 adults (aged 18 and over). Respondents for this survey were selected from among those who have agreed to participate in Toluna surveys. Figures for age, gender, region, race, ethnicity, education, and income were weighted where necessary to bring them into line with their actual proportions in the population. Because the sample is based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated.

SOURCE Toluna QuickSurveys

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