National Car Rental Partners with Kia Motors to Offer Exclusive Access to All-New K900 Luxury Sedan

Kia's Newest Flagship Offered at 18 Major Airports Through National's Premier Selection

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Apr 07, 2014, 09:00 ET

ST. LOUIS, April 7, 2014 /PRNewswire/ -- Kia Motors America will exclusively offer the all-new 2015 K900 luxury sedan through National Car Rental's "Premier Selection" – a special section of the rental lot where customers can choose from a variety of upscale vehicles. Kia's newest flagship vehicle will be available to National's rental car customers at 18 of the nation's busiest airports beginning mid-April 2014.

"The opportunity to offer the Kia K900 through National's Premier Selection provides our customers access and exposure to one of the newest and most luxurious vehicles on the market," said Rob Connors, assistant vice president of brand marketing at National Car Rental. "Our customers have expressed an increased interest in high-end vehicles, and we are committed to working with our manufacturer partners to provide a premium selection of vehicles that meet and exceed our customers' expectations."

Praised by the automotive press for its "elegant yet dynamic exterior styling" and "dizzying array of luxury features," the Kia K900 is poised to challenge the full-size rear-drive luxury sedan segment with an extensive list of standard equipment, world-class accommodations and stunning design that will redefine consumer perception and expectations of the Kia brand.

"With 2014 marking Kia's 20^th anniversary in the U.S. market, the all-new K900 is a symbol of how far the brand has come," said Michael Sprague, executive vice president of sales and marketing, Kia Motors America. "With its European-inspired design, advanced technology and superb craftsmanship it offers something modern and different for people who don't want to be confined by the traditional definitions of luxury."

A recent Polk study commissioned by Enterprise Holdings, the owner and operator of National Car Rental as well as the Alamo Rent A Car and Enterprise Rent-A-Car brands, found that customers who rent a car from National's airport locations are 45 percent more likely to purchase a new vehicle within six months of their rental than the average U.S. consumer.

The study covered 23 million individual renters over a 12-month period, and strongly indicates that many car rental customers are using their rentals to experience new makes and models. For example, of the customers who purchased a vehicle they had rented, 77 percent, on average, bought a different make and model than what they already owned.

For more information on National Car Rental, visit www.nationalcar.com.

About National Car Rental

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry's first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. National has been recognized as a J.D. Power 2014 Customer Champion, and was ranked highest in customer satisfaction in the J.D. Power 2013 North American Rental Car Satisfaction Study^SM. Executive Travel magazine also recognized the company for the second time as the top rental car service in the travel industry, honoring National with a 2013 "Leading Edge Award." For more information about National, visit www.nationalcar.com, www.facebook.com/NationalCarRental, or follow @NationalPro on Twitter.

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SOURCE National Car Rental