National Beverage Day Survey Shows Fountain Drink Delivery Has Room for Improvement
Tampering and spills among issues consumers deal with according to GP PRO findings, but automated sealing technology helps improve delivered beverage satisfaction
ATLANTA, May 6, 2021 /PRNewswire/ -- Ahead of National Beverage Day, GP PRO conducted a consumer survey with online research platform InstantPop to find out if customers who ordered a fountain drink for delivery in the past year had experienced any problems. The findings demonstrate that delivered fountain drinks don't always deliver a satisfactory customer experience.
According to the findings, 34% of respondents received a fountain beverage that had totally or partially spilled in transit, another 34% received a drink that appeared messy or unclean, and 21% had reason to believe their beverage had been tampered with.
"COVID-19 has led to unprecedented growth in the takeout, delivery and drive thru market—growth that is sustaining many foodservice operators who can't currently offer in-person dining," said Alec Frisch, vice president and general manager of foodservice with GP PRO, a division of Georgia-Pacific. "But if operators want to see that off-premise growth continue, as an industry, we need to solve these customer concerns."
According to Frisch, that's precisely why GP PRO recently introduced the Automated Sealing Machine, which provides a tamper-evident, spill-resistant sealed film on to-go cups. The seal helps keep the beverage hygienically contained in the cup until the customer inserts a straw or removes the film.
And that's not just company speak; consumers agree. In product trials, 91% of consumers said they felt the Automated Sealing Machine would help prevent a fountain drink from spilling in their car, and 85% said they would feel more confident that their fountain beverage had not been tampered with if it were sealed by the Automated Sealing Machine.
"As operators across the country embrace our sealing technology, I anticipate the customer experience will improve and fountain beverage sales will flourish," said Frisch.
About GP PRO
GP PRO, a division of Georgia-Pacific, manufactures and sells well-known brands like ActiveAire®, Angel Soft® Professional Series, Brawny®, Compact®, Dixie®, Dixie Ultra®, enMotion®, and Pacific Blue™. GP PRO products meet restroom, foodservice, and break room needs for office buildings, healthcare, foodservice, high traffic, lodging, retail, and education facilities, plus a wide range of industrial and manufacturing facilities in North America. For more information, visit: gppro.com.
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