Nashville AMP'd x BABOR Collaboration

NASHVILLE, Tenn., Sept. 5, 2018 /PRNewswire/ -- Beautiful skin. Inner confidence. Total empowerment. And just the right amount of rock and roll.  Luxury professional skincare brand BABOR continues its position in empowering women with a new North American collaboration, entitled Nashville AMP'd. The campaign celebrates what makes women look and feel their most radiant and confident by tapping into six inspiring, talented female recording artists of Nashville to tell their own empowerment stories. These dynamic female Nashville musicians who encapsulate the very idea of empowerment, diversity, and confidence include: Lindsay Ell, Kelleigh Bannen, Candi Carpenter, Mickey Guyton, Sarah Davidson, and Kalie Shor.

"The Nashville AMP'd campaign is a bold creative campaign featuring a talented group of artists that encompass a diverse range of beauty, each who find empowerment in their own, unique way," says Tim Waller, CEO of BABOR North America. "Our campaign captures stunning visuals of these women sharing individual stories of what gives them empowerment, strength, confidence, and beauty, furthering BABOR's position as a brand celebrating empowerment in all aspects of a woman's life."

In January, the brand kicked off its year of empowerment through a campaign with the All Woman Project, designed to enable women to feel confident about themselves, regardless of their appearance or perceived flaws. Through BABOR's Nashville Amp'd campaign, the brand's goal is to further this message; empowering and inspiring women to look and feel their very best; while shedding light onto a talented set of up and coming Nashville artists who each radiate their own, unique beauty.

BABOR has created a limited-edition, custom-sleeved Perfect Glow Ampoule Concentrates set to reflect the Nashville AMP'd collaboration that will live exclusively at BABOR.com. The packaging embraces the look, feel, and messaging of the partnership: bold, confident, and empowered. The Nashville AMP'd set features seven concentrated, natural active beauty ampoules sealed in a powerful, single dose glass ampoule that creates immediate, visible results. Each ampoule gives skin just the right amount of glow without applying highlighter – just pop open, pour out, and slather the fluid over face, neck, and décolleté to restore radiance to dull, tired skin. Light-reflecting illuminating pigments create a natural glow while helping to even skin tone, while Perfection Peptide P3 helps promote natural skin rejuvenation.

The limited-edition set – meant to empower women at any age to have a gorgeous glow and her best skin - retails for $39.95 and is available exclusively at www.BABOR.com/empower.

For more information, please visit www.babor.com/empower, @BABORUSA or Facebook.com/BABORUSA. Campaign social call outs: #NASHVILLEAMPD @baborusa

ABOUT BABOR
It all began in 1956 with a black rose – the symbol of infinite beauty. Since then, as a pioneer in professional skincare, BABOR has set the standard in skincare research, made in Germany. Today, we remain driven by that pioneering spirit in our passionate quest for individual beauty. At BABOR, our highly innovative active formulations are carefully combined with our exclusive treatment methods to provide outstanding results and a uniquely indulgent experience each and every time. www.babor.com.

CONTACT:
BEACH HOUSE PR
Amy Denoon; [email protected]
Brittany Hohl; [email protected] 

SOURCE BABOR

Related Links

http://www.babor.com