Napster, RIDE Snowboards And LINE Skis Team Up To Bring Curated Music Playlists And Custom Gear To Winter Sports Fans
Pro skiers and snowboarders share their favorite music, available exclusively on Napster
SEATTLE, Jan. 26, 2017 /PRNewswire/ -- Napster today officially launched a new partnership with two Seattle-based winter sports brands - RIDE Snowboards and LINE Skis - to give subscribers an inside look into the music libraries of the very best in the world of skiing and snowboarding. Napster will feature curated playlists throughout the course of the 2017 season and beyond, starting with a selection from RIDE pro snowboarder Hana Beaman, and LINE pro skier Eric Pollard.
"At Napster, we want our subscribers to have the best music for every moment, whether it's in the car, in the gym, or on the mountains," said Napster CFO Ethan Rudin. "Building unique partnerships with great lifestyle brands like RIDE and LINE is a natural fit for us, and we're thrilled to share handpicked favorites from RIDE and LINE Pro skiers and snowboarders so all music fans can get a glimpse of these athletes' personal soundtracks year-round."
Napster will release new playlists every other week, including music curated by RIDE pros Jake Blauvelt, Dillon Ojo, Jake Welch, Danimals and LINE pros Khai Krepela, Tom Wallisch and Will Wesson, with additional collaboration and promotions in the coming months.
To celebrate the launch, fans will have the chance to enter RIDE and LINE's monthly photo contest to win custom gear designed by two Seattle-based artists. Follow @RIDEsnowboards on Instagram and Facebook for a chance to win a snowboard designed by Robin Bankz. To win a pair of custom Napster skis designed by Charlie Cultrara, follow @LINEskis on Instagram and Facebook.
RIDE and LINE fans can enjoy a free 30-day trial of Napster. Visit ridesnowboards.com/napster or LINEskis.com/napster for more details.
About Napster
Napster is one of the world's leading premium subscription streaming music services. Available in 34 countries, Napster gives members unlimited ad-free access to the music they love anywhere, anytime and on any device - online or off. Whether on the slopes, at home, at work, or in the car, Napster subscribers can download playlists and tracks from a catalog of 40 million songs, and tap into the power of our global Listener Network, to connect with like-minded music fans and discover new music they love every day. Napster is headquartered in Seattle, with offices across the U.S., Latin America and Europe, and its respective logos are trademarks or registered trademarks of Rhapsody International Inc. Follow @Napster on Instagram, Twitter and Facebook, and learn more at www.napster.com.
About RIDE Snowboards
Created for real snowboarders, by real snowboarders, with deep roots, never-ending passion and modern style. RIDE is more than just a company – it lives and breathes snowboard culture with goals of spreading the hype and encouraging all individuals to join in. Since '92, RIDE IS snowboarding. Founded in Redmond, WA, in 1992 RIDE is a worldwide leader in the snowboard industry and offers a full range of snowboards, boots, bindings & apparel. For the latest, check: RIDEsnowboards.com.
LINE Skis
From the ashes of a dilapidated skiing world full of straight, stiff and un-fun skis, LINE was born in '95 with a mission to grow and rejuvenate skiing by building innovative, high performance, athlete driven ski products to support the next generation of skiers, no matter the young or young-at-heart. In summary, the goal has always been to make skiing MORE FUNNER.
Napster PR Contact: Sarah Tobis [email protected]
Ride Snowboards / Line Skis PR Contact: Jake Hanson [email protected]
SOURCE Napster
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