Napa Technology Declares 2011 to be the Year of Wines by the Glass; WineStation Developer Identifies Key Wine Sales Trends that will Drive Higher Profits in 2011

SAUSALITO, Calif., Feb. 03, 2011 /PRNewswire/ -- Napa Technology, developer of the WineStation, has identified four key wine consumption trends that point to more robust wine by the glass sales in 2011.

Today's consumers' tastes for fine wines and vast selections are returning, but taking a chance on an unknown or more expensive wine can be a risk many consumers are hesitant to make. For restaurants, grocery or retailers meeting the demand requires an investment and management of higher-priced or cult wine selections.

In 2011 retailers will have to find cost-effective, innovative ways to satisfy cautious consumers' need for luxury wines.

Helping the wines by the glass trend are companies like Napa Technology and its patented WineStation which satisfies both business and consumers' obsession with on-demand smart technology and the perfect glass of wine.

2011 Trends to Watch

THE CHANGING GROCERY AISLE

Try Before You Buy - Napa Technology clients are increasing wine sales by up to 30 percent by offering customers small sample pours. Packaged food products have used sampling for decades, but the preservation and digital reporting technology advances have now allowed the wine industry to catch up.

Wine Lounges - Many wine shops and major grocery retailers nationwide, such as Whole Foods, Wegmans, Harris Teeter & Kroger, are providing bar stools and stemware to enhance the buying experience.

TINY BOTTLES

The other emerging trend for 2011 are tiny bottles. These are minibar-sized bottles of wine that have all of the same advantages of a glass of wine, but allow consumers to try a higher-end glass at an accessible price.

WINE BY THE GLASS SALES TO INCREASE

At many restaurants, wines by the glass volume accounts for 50 percent of total sales, a significant increase over past years. Expect this trend to pick up steam.

WINE ON TAP

In restaurants and wine bars expect to see wine on tap. It's more cost effective and the savings can be passed on to consumers.

Like the WineStation preservation system, wine by the barrel remains free from oxidation. Additionally, the WineStation is the only competitor in this category to have a barrel-ready application to promote this environmentally-friendly trend.

The free spending spirit that helped drive the wine industry to great heights is still out there, although it's been tempered under the guise of moderation. Consumers will spend on big wines in 2011, but it's going to have to be one perfectly poured glass or taste at a time.

Website: http://www.napatechnology.com

This press release was issued through 24-7PressRelease.com.  For further information, visit http://www.24-7pressrelease.com.

SOURCE Napa Technology

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