Nail care products market 2022-2026: A descriptive analysis of parent market, five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Dec. 14, 2022 /PRNewswire/ -- According to Technavio, the global nail care products market size is expected to grow by USD 5.68 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 4.46% during the forecast period. Moreover, the growth momentum will accelerate. APAC will account for a 42% share of the global market's growth during the forecast period. 

Global nail care products market - Parent market analysis

Technavio categorizes the global nail care products market as a part of the personal products market, which covers products and companies engaged in the research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes. The scope of this market also includes personalized gifts, sleep masks, sex toys, hair wigs and extensions, and polarized sunglasses markets.

Global nail care products market - Five forces

The global nail care products market is fragmented, and the five forces analysis covers– 

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For more details about Porter's five forces model – buy the report!

Global nail care products market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global nail care products market - Segmentation assessment

Segment overview

Technavio has segmented the market based on product (nail polish, nail accessories and implements, nail polish remover, nail strengthener, and others) and distribution channel (offline and online). 

• The nail polish segment will account for a significant share of the market's growth during the forecast period. Vendors are launching new product lines in this category. They are offering trendy colors and shades, such as creamy blue, soft red, royal dark teal, milk chocolate, and glossy fuchsia, to increase sales. For instance, Coty Inc. offers milk chocolate shades of nail polish under the brand name OPI. Such initiatives by vendors are expected to drive the market growth during the forecast period.

Geography overview

Based on geography, the global nail care products market is segmented into APAC, Europe, North America, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global nail care products market.

• APAC will account for 42% of the market's growth during the forecast period. This region will grow at a faster rate when compared to other regions. Millennials, who constitute a majority of the population in APAC, are inclined toward the latest trends in fashion. This, in turn, is expected to drive the market's growth. Moreover, China and India are the key countries in the regional market. 

Global nail care products market – Market dynamics

Key factors driving market growth

• The availability of non-toxic solutions for nail care is driving the market growth.
• Consumers prefer non-toxic and natural nail care solutions to protect their nails from harsh and toxic chemicals.
• As a result, companies such as Karma Organic Spa, ZOYA, and Essie have started to provide non-toxic solutions that are free from toluene, formaldehyde, and dibutyl phthalate (DBP).
• Therefore, the focus of vendors on providing non-toxic and organic solutions will fuel the market growth during the forecast period.

Leading trends influencing the market 

• The growing adoption of home salon services is a key trend in the market.
• The number of app-based salon service providers has increased significantly over the last few years. These service providers offer at-home grooming services.
• For instance, Housejoy provides home salon services, including nail care, overall grooming, and spa services, to consumers in India.
• The demand for such services has increased owing to their convenience and low service charges.
• Therefore, personalized home salon services are expected to support the growth of the market during the forecast period.

Major challenges hindering the market growth

• The availability of counterfeit nail care products is challenging the market growth.
• Counterfeit beauty-and-personal-care products can cause health issues.
• These products are difficult to distinguish from branded products, which compels top brands such as OPI and Essie to lower their prices and affects their brand penetration.
• The presence of counterfeits also affects the sales and pricing strategies of established companies.
• Therefore, the low price of counterfeit products will hinder the market growth during the forecast period.

What are the key data covered in this nail care products market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the nail care products market between 2022 and 2026
• Precise estimation of the size of the nail care products market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the nail care products market across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of nail care products market vendors

Related reports:

The artificial nails market size is expected to grow by USD 265.25 million with a CAGR of 5.59% between 2021 to 2026. The market is segmented by type (acrylic nails, gel nails, and others) and geography (North America, Europe, APAC, South America, and MEA).

The size of the hair care market in the US is expected to grow by USD 1.95 billion with a CAGR of 4.82% between 2021 to 2026. The market is segmented by distribution channel (offline and online), and product (shampoo, hair color, conditioner, and others). 

Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments
• Exhibit 25: Chart on Product - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 5.3 Nail polish - Market size and forecast 2021-2026 
• Exhibit 29: Chart on Nail polish - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Nail polish - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Nail polish - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Nail polish - Year-over-year growth 2021-2026 (%)

• 5.4 Nail accessories and implements - Market size and forecast 2021-2026 
• Exhibit 33: Chart on Nail accessories and implements - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Nail accessories and implements - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Nail accessories and implements - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Nail accessories and implements - Year-over-year growth 2021-2026 (%)

• 5.5 Nail polish remover - Market size and forecast 2021-2026 
• Exhibit 37: Chart on Nail polish remover - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on Nail polish remover - Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on Nail polish remover - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Nail polish remover - Year-over-year growth 2021-2026 (%)

• 5.6 Nail strengthener - Market size and forecast 2021-2026 
• Exhibit 41: Chart on Nail strengthener - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Data Table on Nail strengthener - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Chart on Nail strengthener - Year-over-year growth 2021-2026 (%)
• Exhibit 44: Data Table on Nail strengthener - Year-over-year growth 2021-2026 (%)

• 5.7 Others - Market size and forecast 2021-2026 
• Exhibit 45: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 46: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 48: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Product 
• Exhibit 49: Market opportunity by Product ($ million)

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 50: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 51: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 52: Chart on Comparison by Distribution Channel
• Exhibit 53: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2021-2026 
• Exhibit 54: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 6.4 Online - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 62: Market opportunity by Distribution Channel ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 64: Chart on Market share by geography 2021-2026 (%)
• Exhibit 65: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 66: Chart on Geographic comparison
• Exhibit 67: Data Table on Geographic comparison

• 8.3 APAC - Market size and forecast 2021-2026 
• Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.4 Europe - Market size and forecast 2021-2026 
• Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.5 North America - Market size and forecast 2021-2026 
• Exhibit 76: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026 
• Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026 
• Exhibit 88: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 China - Market size and forecast 2021-2026 
• Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.10 Germany - Market size and forecast 2021-2026 
• Exhibit 96: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.11 India - Market size and forecast 2021-2026 
• Exhibit 100: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on India - Year-over-year growth 2021-2026 (%)

• 8.12 UK - Market size and forecast 2021-2026 
• Exhibit 104: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 105: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 106: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 107: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 108: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 112: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 113: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 11.3 Coty Inc.
• Exhibit 115: Coty Inc. - Overview
• Exhibit 116: Coty Inc. - Business segments
• Exhibit 117: Coty Inc. - Key offerings
• Exhibit 118: Coty Inc. - Segment focus

• 11.4 KISS Products Inc.
• Exhibit 119: KISS Products Inc. - Overview
• Exhibit 120: KISS Products Inc. - Product / Service
• Exhibit 121: KISS Products Inc. - Key offerings

• 11.5 Light Elegance
• Exhibit 122: Light Elegance - Overview
• Exhibit 123: Light Elegance - Product / Service
• Exhibit 124: Light Elegance - Key offerings

• 11.6 LOreal SA
• Exhibit 125: LOreal SA - Overview
• Exhibit 126: LOreal SA - Business segments
• Exhibit 127: LOreal SA - Key news
• Exhibit 128: LOreal SA - Key offerings
• Exhibit 129: LOreal SA - Segment focus

• 11.7 Oriflame Holding AG
• Exhibit 130: Oriflame Holding AG - Overview
• Exhibit 131: Oriflame Holding AG - Business segments
• Exhibit 132: Oriflame Holding AG - Key offerings
• Exhibit 133: Oriflame Holding AG - Segment focus

• 11.8 ORLY International Inc. 
• Exhibit 134: ORLY International Inc. - Overview
• Exhibit 135: ORLY International Inc. - Product / Service
• Exhibit 136: ORLY International Inc. - Key offerings

• 11.9 Revlon Inc.
• Exhibit 137: Revlon Inc. - Overview
• Exhibit 138: Revlon Inc. - Business segments
• Exhibit 139: Revlon Inc. - Key news
• Exhibit 140: Revlon Inc. - Key offerings
• Exhibit 141: Revlon Inc. - Segment focus

• 11.10 The Avon Co.
• Exhibit 142: The Avon Co. - Overview
• Exhibit 143: The Avon Co. - Product / Service
• Exhibit 144: The Avon Co. - Key offerings

• 11.11 The Estee Lauder Co. Inc. 
• Exhibit 145: The Estee Lauder Co. Inc. - Overview
• Exhibit 146: The Estee Lauder Co. Inc. - Business segments
• Exhibit 147: The Estee Lauder Co. Inc. - Key news
• Exhibit 148: The Estee Lauder Co. Inc. - Key offerings
• Exhibit 149: The Estee Lauder Co. Inc. - Segment focus

• 11.12 Unilever PLC
• Exhibit 150: Unilever PLC - Overview
• Exhibit 151: Unilever PLC - Business segments
• Exhibit 152: Unilever PLC - Key news
• Exhibit 153: Unilever PLC - Key offerings
• Exhibit 154: Unilever PLC - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 155: Inclusions checklist
• Exhibit 156: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 157: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 158: Research methodology
• Exhibit 159: Validation techniques employed for market sizing
• Exhibit 160: Information sources

• 12.5 List of abbreviations 
• Exhibit 161: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/ 

SOURCE Technavio

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