MyChelle Proves Efficacy of Natural Skin Care

BOULDER, Colo., May 15, 2013 /PRNewswire/ -- Natural skin care brand, MyChelle Dermaceuticals, introduced the experiential concept of a personalized complexion analysis by a MyChelle Natural Beauty Advisor via the VISIA Complexion Analysis System direct-to-consumers in 2011. Now in over 46 stores nationwide and in the UK, this completely complementary service provides an interactive approach to help customers understand their complexion without an expensive trip to the dermatologist. To ensure consumers are receiving an accurate analysis, Natural Beauty Advisors are extensively trained in the operation of the VISIA system and have a deep understanding of every MyChelle product.

(Photo:  http://photos.prnewswire.com/prnh/20130515/LA13995)

MyChelle's VISIA presence at a breadth of natural markets helps prove the effectiveness of the natural products consumers purchase and encourages return visits. MyChelle has conducted over 30,000 consultations with scans in just over one year and 10,000 consumers have received a follow up scan to track their progress.  

"We are very excited about the expansion of our VISIA program as it allows us to share our story about the power of natural products with shoppers nationwide," says Kristine Carey, Vice President of Marketing and Consumer Empowerment. "By offering this unique service, we are able to form a deeper relationship with our consumers and provide visual proof of the efficacy with before and after analysis with images. These are not results based on a study of 30 women.  These are results based on our consumers' personal successes with MyChelle products."

Rather than simply telling shoppers that their products are effective, MyChelle uses the VISIA machine as a consumer tool to show the efficacy of their products. This unprecedented mission is part of the brand's company-wide obsession to prove to the world that natural skin care can be effective AND natural.  MyChelle strives to help consumers achieve their personal definition of beauty through the scientific formulas of their products and the convenience of the VISIA system.

Since the program introduction in 2011, MyChelle has conducted over 30,000 analyses and drove triple digit year over year sales increases in stores with a VISIA Program.  VISIA provides a complete complexion analysis with an eight-point profile focusing on skin irregularities, wrinkles, texture, bacteria, pores, age spots, UV spots, and vascular areas.  By using a safe, standard white light with a cross-polarized flash and UV photography, VISIA measures the skin's surface and subsurface condition which translates into an in-depth analysis of a customer's skin conditions. To prove the results of MyChelle Dermaceuticals' skin care recommendations, consumers are encouraged to receive a follow-up scan at two and four month interval to visually realize their skin's improvement.

For more information on MyChelle Dermaceuticals or to find a natural grocer with a VISIA and a Natural Beauty Advisor visit http://www.mychelle.com/Buzz  or contact Heather Braasch of Behrman Communications at 212-986-7000 ([email protected]).

About MyChelle Dermaceuticals
The frontrunner in bioactive beauty, MyChelle creates potent, nontoxic skin care products that blend natural, dermaceutical-grade and bioactive ingredients with the most modern technology for guaranteed visible results. Founded in 2000, MyChelle offers a full line of highly effective cleansers, treatments, serums, toners, nourishing creams, and sun protection.  For more information visit www.mychelle.com.

SOURCE MyChelle Dermaceuticals

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