MWW Group Wins Big at 2010 PRSA Pyramid Awards, Capturing Seven Awards Including 'Best of Show'

EAST RUTHERFORD, N.J., July 23 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that the agency was awarded top honors at the PRSA Pyramid Awards in seven categories including "Best of Show," Hosted by the New Jersey Chapter of the Public Relations Society of America (PRSA), the Pyramid Awards recognize the best public relations campaigns of the year.

"Working in tandem with Volkswagen, we really went for something new, creative and head-turning, something that hasn't been done for a major consumer product launch, let alone a new vehicle," said Michael W. Kempner, president and CEO of MWW Group.  "Through creativity, strategic thinking and exceptional teamwork, our combined team drove tremendous attention to the GTI, while essentially reinventing the process of publicizing a new car launch."

Added Kempner, "We are deeply honored to be recognized with 'Best of Show'  at the prestigious Pyramid Awards and I'm very proud of the tremendous work executed by our team across multiple practice areas from consumer marketing and social media to the design work done by our StudioMWW team."

In addition to winning "Best of Show" for Volkswagen/GTI, MWW Group took home awards for campaigns across the following six categories:

• Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device, Category: Best of Show and Digital Communication / Social Media
• The War of the Whisper Campaigns: Building Momentum for an Unknown Bidder (Emerisque), Category: Financial / Investor Relations
• Americans Embrace Change with IKEA, Category: Media Relations
• Living the Legacy:  The Untold Story of the Milton Hershey School, Category: Special Programs

The firm also received honorable mentions in two categories:

• Palisades, "Drive With A Smile," Category: Marketing Communications-Website
• MWW Group Holiday Card Video, Category: Video Communications

"Best of Show" – Volkswagen and MWW Group Launch GTI Mobile App

MWW Group and Volkswagen were awarded the prestigious Best of Show for the campaign "Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device," developed to promote the launch of the Volkswagen GTI solely through a mobile application, and eschewing paid media and advertising.

The GTI was the first car in the world to be launched on an iPhone and use a mobile gaming strategy to reach its 25-40 year old technologically conscious male target.  MWW Group launched the campaign with a press, blogger and influencer event in New York at the Classic Car Club of Manhattan.  The results included a #1 app in 36 countries and a Top 5 free app in all countries where the iTunes Store is available with more than 3.7 million downloads and more than 80% increase in leads, quotes and test drives.  The program generated more than 255 million media impressions in just 6 weeks.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

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