MWW Group to Serve as Global Communications Partner to Social Media Week

NEW YORK, Aug. 10, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced its partnership today with Social Media Week (www.socialmediaweek.org), a unique global event that connects people, content and conversation around emerging trends in social and mobile media.  As the global communications partner, MWW Group will leverage its digital and public relations expertise to provide strategic PR support and counsel to Social Media Week, and raise further awareness of the event as the world's premier social media conference.  

Additionally, Michael W. Kempner, president and CEO of MWW Group, has been appointed to the conference's global advisory board and will serve as a strategic advisor to the overall event.  Jared Hendler, executive vice president, global director of digital and creative services at MWW Group, has served on the SMW New York advisory board for the past two years.

MWW Group was selected as the Global Communications Partner due to its deep expertise in social media via Dialogue Digital, its award-winning digital and social media marketing practice.  

"Social Media Week is among the most influential gatherings in the digital marketing industry, and like our own Network PR approach, focuses on helping companies and brands build trust and relevance in the rapidly-changing landscape," Kempner said. "Discussions and events are designed to reveal more than just the next big thing – they're about identifying the messages and trends that will inspire action and maintain relevance for years to come. Social Media Week helps experts across a range of industries share ideas and better capitalize on these opportunities."  

"Social Media Week focuses on more than just the social aspects of digital media. It's about how those social interactions inform our ideas, our technologies, our worldviews," said Hendler. "All of this leads to exciting new opportunities for our clients and organizations around the world."

Social Media Week has grown exponentially since its first launch in New York in 2009 and has since continued to expand in size and scope.  Social Media Week's most recent event in February drew 30,000 registered participants to live events and over 80,000 viewers to watch via live streams. Continuing the trends of creating dialogue, conversations, and content, Social Media Week will this year focus on the impact of how societies, cultures, and economies around the world have evolved and changed through the way individuals connect and communicate.

This biannual event will be held next September 19-23 simultaneously in twelve cities across the globe, including Los Angeles, Chicago, Milan, Berlin, Glasgow, Vancouver, Sao Paulo, Rio de Janeiro, Bogota, Buenos Aires, Beirut and Moscow.

"MWW Group has been at the forefront of the digital revolution and understands how to help brands, companies and organizations leverage social media channels to drive action among their stakeholders," said Toby Daniels, founder and executive director of Social Media Week.  "Michael Kempner's addition as a strategic advisor is also a tremendous asset, and his vision, leadership and business acumen will enable us to expand the impact and influence of Social Media Week."

The September 2011 Social Media Week will be the biggest conference yet, with an expected reach of hundreds of thousands of participants all over the world through social and mobile media.  For more information on creating an event or participating in pre-existing events, please visit: www.socialmediaweek.org.

About Social Media Week

Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media.  Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media's role in society. To learn more about Social Media Week, visit www.socialmediaweek.org, Facebook, Twitter and LinkedIn.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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