MWW Group Tapped as PR Agency of Record for San Francisco-Based Eventbrite

SAN FRANCISCO, Jan. 9, 2012 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been hired as agency of record by Eventbrite, a global self-service ticketing platform based in San Francisco, Calif. Founded in 2006, Eventbrite has revolutionized the event planning process, enabling anyone, anywhere, to create, promote, find, share, and buy/sell tickets to events of all kinds and sizes, from tech conferences and concerts to fundraisers and sporting events.

As agency of record, MWW Group will help Eventbrite build its national brand and promote its services, which help people organize and discover new events. MWW Group recently worked with Eventbrite to promote the release of the Eventbrite Mobile App, the company's first-ever product built entirely for event attendees which also offers paperless ticketing. 

"Because Eventbrite makes event management and discovery easy for such a diverse community of people, MWW Group's expertise with lifestyle media really drove our decision," said Vanessa Hope Schneider, Senior Public Relations Manager at Eventbrite. "And because supporting the growth of local communities is central to our mission of making it easy for people to get together offline, we found MWW's strengths across offices throughout the country to be a great fit for our brand strategy."

"Eventbrite really hits our sweet spot of taking a company with strong technology roots and helping it build into a brand that is not about technology, but about lifestyle," said Ephraim Cohen, executive vice president, technology and digital content at MWW Group.  "The company has been able to do what few others have: translate social media activity into social activity offline. MWW's deep understanding of Silicon Valley and our expertise in taking Silicon Valley companies nationally will help both tell the story of this incredible company and write its next chapter." 

The Eventbrite account will be led out of MWW Group's San Francisco office and will include members of its technology and digital content practice and media strategies team. The firm's technology and digital content practice is composed of consumer specialists with a deep network of media influencers in a variety of traditional and social media channels in the high-tech San Francisco market. MWW's technology and digital content practice currently works with some of the world's most dynamic consumer technology brands such as Samsung, Nextag, Vimeo, Discovery Bay Games (Atari Arcade) and Coinstar Inc. Additionally, MWW Group's media strategies team, based in New York, will help increase exposure for Eventbrite in media markets across the country.

About Eventbrite

Eventbrite enables people all over the world to plan, promote, and sell out any event. And Eventbrite makes it easy for everyone to discover events, and to share the events they are attending with the people they know. In this way, Eventbrite brings communities together by encouraging people to connect through live experiences. Eventbrite's investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. Learn more at www.eventbrite.com.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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