MWW Group Appoints Jared Hendler as Executive Vice President, Global Director of Digital and Creative Services

EAST RUTHERFORD, N.J., Feb. 7, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the five largest independent public relations firms worldwide, announced today that Jared Hendler has joined the firm as executive vice president, global director of digital and creative services.  In this newly created role, Hendler will oversee MWW Group's award-winning Dialogue Digital practice, the company's wholly-owned digital marketing/social media group and visual branding practice.  He has helped major global brands and companies implement programs that span a wide array of sectors including consumer marketing, corporate communications, public affairs, technology, healthcare and cause marketing.

An established leader in digital and social media, social innovation and technology since 2005, MWW Group was among the first public relations agencies to establish a formal digital media practice.  In addition to leading Dialogue Digital, Hendler will help guide digital communications strategy for a number of the agency's top clients and will work with MWW Group's management team to further digitize all practice areas throughout the agency.  The announcement of Hendler's hire follows MWW Group's recent announcement that the company is once again privately held, following a management-led buyout from the Interpublic Group of Companies (NYSE: IPG) led by President, CEO and Founder Michael W. Kempner.

"Jared is a world class talent and has been a creative force behind groundbreaking digital campaigns from some of the most respected and influential global brands.  There is no better person to help steward the next phase of growth for our industry-renowned Dialogue Digital practice," said Kempner.  "Our recent decision to buy back MWW Group has afforded our company the opportunity to bring onboard top talent like Jared and deepen our investment in the firm's key growth areas including our Dialogue Digital practice."  

Added Kempner, "In an era where the communications landscape is in a state of continuous evolution, now is a unique opportunity for MWW Group – and the PR industry as a whole – to demonstrate the impact of PR in helping brands and companies leverage digital strategies to build and maintain trust and relevancy among their core constituents."

Hendler brings more than twenty years of creative management experience to MWW Group, including senior posts at Edelman and Katalyst, as well as management experience as the founder of two new media start-ups. Hendler has frequently served as a speaker at top industry conferences such as Adtech, Digital Hollywood, Adage, Digital 2.0, and was a SAIC Government Digital Media Conference Advisor. Additionally, Hendler is an advisory board member for Social Media Week, and the author of the digital media blog "Early adopter…early predictor…" He is widely considered a visionary, thought leader and major player within the public relations, communications and digital and social media fields.

"MWW Group's digital campaigns have established best practices for the PR industry, and as digital continues to democratize media, this is an agency that recognizes the need to leverage the power of digital and social strategy, content creation, distribution and measurement to advance the goals of its clients," said Hendler. "As the online universe constantly evolves and expands, it becomes of utmost importance to strategically connect consumers to clients' brands where they live online, by bringing value to the marketplace. Social media and cause marketing are key drivers.  PR is best positioned to define how brands engage with online communities, given its understanding of earned versus paid media."

Throughout his career, Hendler has led creative development on a broad range of multinational brands including American Express, Motorola, Sprint, ERA, Century 21, Coldwell Banker, Domino's Pizza, Mars, Red Lobster, Canon Cameras, Kool Aid, Seagrams, Kohler, Krups, Panasonic, General Foods, P&G, Dow Corning, Amerada Hess, Barilla Pasta, Glaxo SmithKline, Mitsubishi, Monsanto, Con Edison and Hasbro among others.

About MWW Group

MWW Group is one of the five largest independent public relations firms worldwide and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency.  Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution.  At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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