MVPindex Announces Best Athlete Brand Ambassadors in Social Media

DALLAS, Dec. 8, 2014 /PRNewswire/ -- The first sports social media intelligence platform released five awards for The Best of the Best in Social Media today at the Cynopsis Sports Social Media Summit in New York City. The awards highlighted the best digital brand ambassadors from ten of the most popular sports leagues, including the NFL, NBA, MLB, PGA and UFC.

Five specific awards were given out in the categories for Most Engaging Facebook Presence, Highest Rated YouTube Channel, Most Prolific Twitter Presence (USA), Best Instagram Account in the NFL and Best Overall Brand Ambassador in 2014.

Nominees for the Most Engaging Facebook Presence were Cristiano Ronaldo, Lionel Messi and Neymar da Silva Santos Junior. Neymar, with over 50 million page likes, wins Facebook in terms of total fan engagement. Between the three top athletes in the MVPindex on Facebook, the percentage of fans that engage with Neymar's posts (1.448%) more than doubles both Ronaldo (0.629%) and Messi (0.679%) combined.

In the category of Highest Rated YouTube Channel, the top three contenders were Blake Griffin of the LA Clippers, Cristiano Ronaldo of Real Madrid and Jeremy Lin of the LA Lakers. Lin took the honors of the highest rated channel by boasting the highest number of subscribers (415,476) of any active athlete in the MVPindex. Lin's average views per video are nearly 2 million; over 900,000 more average views than Ronaldo and 1.95 million more per video than Blake Griffin.

Among active athletes in the United States, the most prolific athletes on Twitter belong to the NBA. The entire top five US athletes on Twitter in the MVPindex are comprised of NBA players. With 5.8 million Twitter followers, Kobe Bryant is the number three US athlete on Twitter, followed by Kevin Durant with an audience of 8.5 million followers. Taking home the prize, however, is LeBron James. James is responsible for more than a quarter of the top 100 most engaged tweets this year by NBA athletes. He boasts eight of the top 20 tweets in the league. The total engagement of these posts was over 582,000 retweets and favorites.

NFL athletes dominate Instagram among athletes in the United States. The three athletes in contention for the Best Instagram Account in the NFL – Vernon Davis, Johnny Manziel and Colin Kaepernick - all had the highest reach when compared with their peers on the platform. Taking the prize was Manziel, who in his last 30 posts to the platform averaged 81,000 likes per photo. Johnny's authentic engagement on the platform also earned him 31 of the top 100 most engaging photos of the year in the NFL.

The Best Overall Brand Ambassador in social media came down to three contenders in LeBron James, Cristiano Ronald and Maria Sharapova. The winner of the award was Ronaldo, who is the number one athlete in every metric across social media for UEFA men in the MVPindex. At over 103 million likes on Facebook, Ronaldo has 10% of all UEFA athlete likes on Facebook and 4.7 times more than LeBron James and double that of his colleague Neymar. The total social reach of Ronaldo across all five platforms is more than 145,000,000 people.

Ronaldo wins in terms of sheer volume, averaging more than 312,000 Facebook Shares per month. That's more than 1,400 times the average for UEFA men. Ronaldo averages over 17.5 million post likes per month, over seven times more than LeBron, nine times more than Sharapova, 13 times more than Russell Wilson and 989 times more than the UEFA men's average for the month of November.

About MVPindex

MVPindex is the first sports social media intelligence platform, tracking more than 20,000 athletes in over 35 leagues by pulling data from over 43,000 social media accounts across the five most popular social platforms. We measure and deliver the most comprehensive aggregation of social media rankings, data and intelligence in sports to brands, marketers, teams, leagues, agencies and the media. To schedule a demo and get more information on the platform, visit www.mvpindex.com. To see the awards, visit www.thesocialscoreboard.com.

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