Munro & Associates' D. Foreman Demonstrates How Virtualization and Simulation Can Create Big Advantages in New Product Conceptualization at Innovation in Design Conference

ANAHEIM, Calif., Feb. 12, 2015 /PRNewswire/ -- During today's Innovation in Design Boot Camp in Anaheim, Calif., David Foreman, vice president of Design Profit, Inc., demonstrated how program managers and engineers can mitigate risk and maximize a design's potential through modeling tools and software such as the Design Profit® application.

During his presentation, "Harnessing Virtualization and Simulation to Create Big Advantages in New Product Conceptualization," Foreman discussed: using modeling tools to structure big data in the design concept stage; examining software developments to reduce design/data complexity; and identifying risk and cost of new product concepts.

"Since 1988, Munro & Associates has been a leader in delivering solutions to hundreds of customers around the world, helping them to achieve higher product quality with lower cost, resulting in better product value and higher company profits," said Foreman. "We understand the effects that design and other variables have on total lifecycle costs and have developed a unique suite of methodologies and tools to accurately build a business case."

According to Foreman, one of these methodologies especially well suited for design engineers and managers is Munro's Design Profit® software. This application provides an easy modeling platform to maximize design freedom, minimize risk and provide the best design, materials and processes in the early design stages. To demonstrate the benefit of early stage modeling, Foreman provided two case study examples on how automotive and aerospace are using data to solve similar problems, automated autonomous transportation.

"It's really about the immense value of having the appropriate data at the appropriate time," said Foreman. "And with product design dictating 70 percent of the products ability to generate profit, virtualization and simulation modeling is the only guaranteed bet when it comes to product design and getting it right the first time."

The Innovation in Design conference is held as a full-day boot camp session during the MD&M West conference. Held at the Anaheim Convention Center on the third day of the MD&M West conference, this year's theme was "Strategies for Simpler, More Intuitive Customer-Based Design."

About Munro & Associates
Founded in 1988, Munro & Associates Inc. is a world class consulting engineering firm based in Troy, Mich. with offices in Europe, Canada, Australia and Asia. The firm specializes in upfront, predictive methods to increase profitability by improving quality, reliability and value, while reducing total lifecycle costs. The Munro team delivers in-depth knowledge in product design, manufacturing, quality and technologies from a broad selection of industries. For more information, visit www.leandesign.com.

Design Profit® is an analytical tool that roots out waste and inefficiency in traditional product design by reducing part count and simplifying assembly. The software positively affects an organization's entire business structure by uniting financial, executive, engineering and manufacturing departments with a strong cross-disciplinary business case for maximum profit, quality and value. Over the past two decades, the Design Profit® methodology has saved clients more than nine billion dollars. For more information, visit: www.designprofit.com.

SOURCE Munro & Associates

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