mun2's New Bilingual Series RPM MIAMI Marks Best Premiere in Over Three Years Beating All Hispanic Cable Networks as Well as MTV, MTV2, BET and FUSE Among Persons 18-34

UNIVERSAL CITY, Calif., May 3, 2011 /PRNewswire/ -- The premiere of mun2's highly-anticipated bilingual series RPM MIAMI became the network's highest rated launch during prime time in more than three years, beating all Hispanic cable networks, and music-lifestyle cable networks MTV, MTV2, BET, and FUSE, according to Nielsen Media Research.  The record-breaking premiere on Sunday May 1st at 10pm ET/PT reached nearly 300,000 (295,000) Persons 2+.

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Averaging 62,000 YLAs (Young Latino Americans) aged 18-34, a 226% increase from the prior week, RPM MIAMI out-performed all Hispanic cable networks, including Discovery en Espanol (41,000), Galavision (40,000), Fox Deportes (23,000), ESPN Deportes (8,000); GOL TV (5,000) and MTV Tr3s Musica y Mas (4,000).  mun2 also beat music-lifestyle networks MTV (31,000), MTV2 (8,000), BET (1,000) and FUSE (1,000).  

RPM Miami is mun2's highest-rated original debut among YLAs aged 18-34 in prime time, with the best premiere delivery in over three years.  In addition, the series ranked among the top programs across all Hispanic and English cable networks, making it the 7th most watched program, regardless of language, among Persons 18-34 at 10pm on Sunday night.

RPM MIAMI also surpassed the time period versus prior month (April 2011) in key demos, with an impressive growth of +96% in Persons 2+, +121% in Persons 18-34, +128% in Persons 12-34, and +118% in Persons 18-49.

The series grew each quarter hour, engaging viewers throughout the one-hour program and delivering up to 76,000 Persons 18-34 during the last 15 minutes of the premiere episode.

RPM Miami drew a strong amount of unique visitors to mun2.tv, which experienced its single best weekend in terms of reach with 71,000 unique visitors.  Additionally, in advance of the premiere, the traffic to the website doubled, leading to the highest weekend traffic in the history of the network.

A first of its kind, RPM MIAMI is the first-ever, fully bilingual scripted series and the first ever co-production between Telemundo Studios and mun2.   Featuring an all-Latino cast with some of today's sexiest young new actors, the weekly series revolves around ALEJANDRO (Salvadorian actor Adrian Bellani), a top U.S. Army Ranger who reunites with his family in Miami after his discharge, only to find out that his father is missing and his family has fallen into financial hardship.  Determined to uncover the truth about his father's disappearance, Alejandro enters the dangerous world of Miami's underground street racing, a lifestyle full of action and drama.  At the center of the storm is LUISA (Mexican actress Fernanda Romero), a woman trying to find herself and move away from a tormented past.  Alejandro will meet and befriend the owner of the RPM car shop, RAMON, played by award-winning Latin-recording artist Frankie J.  

Visit www.mun2.tv/rpm to view first episode featuring recording artist De La Ghetto.  

Upcoming featured cameo appearances include Lenny Santos of Aventura, Flex, and Alexis y Fido.  Latin Hip Hop artist Scoop Deville joins as original music producer for the 13 episode show.

Source: The Nielsen Company, NPM, Live&Same Day, 5/1/11; fast national cume 5/1/11, AA Reach projections based on 6 plus minute qualifier. Competitive: NPM-Hispanic P18-34 IMP Sun 10p-11p strict daypart 5/1/11. Omniture Site Catalyst. YLA = P18-34 Young Latino American.

About mun2

mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 36 million households, and is a part of the Telemundo Communications Group, a division of NBCUniversal.

SOURCE mun2 Television

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