Multi-Billion Dollar Social Influencer Marketing Industry Emerges as Top Choice for Branding and Awareness Opportunities for Leading Brands & Companies

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Mar 24, 2016, 08:30 ET

CORAL SPRINGS, Florida, March 24, 2016 /PRNewswire/ --

As social influencers become increasingly popular across all social platforms, top brands are turning to the billion dollar social influencer sector for innovative marketing strategies. Social Media news and developments in the markets today of note are SharkReach, Inc. (OTC: SHRK), Facebook Inc. (NASDAQ: FB), Twitter, Inc. (NASDAQ: TWTR), Yahoo, Inc. (NASDAQ: YHOO) & Google Inc. (NASDAQ: GOOG).

SharkReach (OTC: SHRK) Management Reveals Plans For Short Term On Track - SharkReach today commented information released through recent interviews and press releases on the reasons why the Company chose to go public, and its short term plans for growth via a statement from Steve Smith the Company Founder and CEO. On Going Public: "We made the choice to go public as a millennial media holding company. That's the structure. Our core business is influencer relationships, so we wanted to create a publically traded company built on the next generation of audiences. The talent have their audiences across all of these platforms, but are neglected by the traditional media companies to the tune of a 2.9 Billion reach. So, we're creating a media company based upon those audiences where millennial generations are forcing everyone to go to."

Read the full SharkReach (SHRK) Press Release at: http://www.financialnewsmedia.com/profiles/shrk.html

In a recent interview on Uptick News Wire radio (https://upticknewswire.com/wp-content/uploads/2016/03/Uptick-Network-SHRK-Interview-3-2-16.mp3, CEO Steve Smith was asked what is it "… that you guys do that no one else does?". Smith said: "The biggest thing is, and really the reason we're a public company to start with is, we wanted to put together, my mission was and my background is heavily in working with talent at major media companies, but I wanted to put together an opportunity for the talent to be more included in the long term success of the company. What we did, is we changed the game, essentially, and created an option pool that is for the talent. All of our influencers, when they work with us, not only do they get paid for their campaign, but they also receive stock options in the company and the longer they're with us the more options they gain, so they have a direct connection with the company long term and they stand to benefit from the success of the company overall. It really adds a high value proposition and it was really the reason for the huge success that we had with Universal Pictures for "Straight Outta Compton" which was a blow out success."

On the SharkReach Acquisition Strategy: Our plan is to have sufficient funding so we can do more. We want to be the hub of the wheel, so to speak, and acquire companies in the social media space so that we can become the largest and most complete company in the space. By acquiring these creative companies in every facet, we can provide more services and rapidly grow our assets and revenues at a faster pace. So, all of those companies out there that have good talent, good ideas, and do some things fantastically, but have limited resources to do the things that would be great for their talent: we want be able to do ALL of those things under one roof. Now we're looking to partner with a number of those companies to help their business go to the next level, as part of our publicly traded millennial media company."

Other social media events and happenings are: Late last month, Facebook (NASDAQ: FB) messaging app, WhatsApp, decided to stop supporting Blackberry's mobile OS, saying that "While these mobile devices have been an important part of our story, they don't offer the kind of capabilities we need to expand our app's features in the future." Now it seems, Facebook is deciding to follow in the footsteps of its subsidiary and pull all its services from RIM's ailing platform. In a post on their blog, Blackberry said that, "We are extremely disappointed in their decision as we know so many users love these apps. We fought back to work with WhatsApp and Facebook to change their minds, but at this time, their decision stands." SOURCE: FORBES

Last month, contextual content recommendation company Selerity announced that finance and business professionals are now able to access breaking news and commentary from Twitter (NASDAQ: TWTR) via the Selerity Context Application within the Symphony workflow platform. Selerity's integration of Twitter data enables financial services firms to benefit from a real-time social intelligence solution.

Yahoo's (NASDAQ: YHOO) integration of Tumblr, which it acquired in 2013 for $1.1 billion, has not gone as smoothly as either company was presumably hoping it would. After a brief honeymoon, the web giant began trying to generate some revenue from the network but appears to have mostly failed. In a recent securities filing, Yahoo said it has written down the value of Tumblr by 20%, and may have to do so again. Now, according to a report from The Information, Yahoo is considering a deal with Facebook that would allow the giant social network to sell ads inside Tumblr's mobile app. Based on comments from anonymous sources within Yahoo YHOO 0.82% , the report says Tumblr is selling less than 15% of its available inventory.

Google (NASDAQ: GOOG) has hired the founder of controversial website 4chan to help rejuvenate its social media strategy. Christopher Poole took to Tumblr to reveal his new job, saying he was excited to join a company staffed with passionate and enthusiastic staff. "I can't wait to contribute my own experience from a dozen years of building online communities, and to begin the next chapter of my career at such an incredible company," the 27-year-old's post said. SOURCE: NBC News

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