MTN DEW® Presents MODERN LINES -- A One of A Kind Skate Experience Featuring Pro Skateboarders Curren Caples, Sean Malto, Mariah Duran and More
The 22-Minute TV Short Film Airs on ABC's World of X Games Sep 29 at 2pm ET/PT
PURCHASE, N.Y., Sept. 16, 2019 /PRNewswire/ -- MTN DEW is excited to announce its latest short film, MODERN LINES, a showcase of an innovative new skateboard course build that combines transition and street skating, created from the vision of pro skater Curren Caples and designed and built by CA Ramp Works. MODERN LINES will air on ABC's 'World of X Games' on Sunday, September 29, with a global digital encore on the MTN DEW YouTube channel directly following the national TV airing.
Combining style, creativity, and progression, MODERN LINES encompasses the future of skate course design. The MTN DEW skate team, which includes Curren Caples, Sean Malto, Mariah Duran, Theotis Beasley and Chris Colbourn, along with some of their favorite skaters, Mason Silva, Jake Anderson, and Jenn Soto were invited to bring the newly designed course to life and demonstrate their broad spectrum of skills. With flowing neon green lines and unique glowing features, the course was built for fun and fast skating and housed within a 74,000 square foot vacant industrial building in Southern California.
"I'm hyped to see the MODERN LINES course come to life," comments Caples. "I wanted to build something fun for me and my friends to skate that blurred the lines of traditional street and transition courses. I'm stoked that MTN DEW helped take my idea and bring it to life with the entire skate team involved."
The MODERN LINES build-out and private skate session was captured by Mack Dawg Productions, including legendary skate film makers, Director Mike McEntire and Director of Photography Ty Evans. The documentary style short film details the process from start to finish.
Watch the official MODERN LINES teaser here.
Tune in to ABC on Sunday, September 29, 2019 at 2pm ET/PT, or catch a digital encore via the MTN DEW YouTube channel directly after and join the conversation on social at #DewModernLines.
About Mountain Dew
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT® and MTN DEW® Label Series. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Instagram and Twitter @mountaindew.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
PRESS ASSETS: https://fuse.imagerelay.com/fl/MODERN-LINES
SOURCE Mountain Dew
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