MTN DEW Launches "Out Here. It's DEW." A Stimulus Platform To Celebrate Heartlanders' Love Of Great Outdoors

Outdoor enthusiasts can apply for a $20 stimulus towards fishing and hunting permits

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Jul 15, 2020, 10:00 ET

CHICAGO, July 15, 2020 /PRNewswire/ -- MTN DEW announces a new campaign "Out Here. It's DEW.", to celebrate and empower the pursuits of those who embrace the adventurous spirit of the great outdoors. The platform kicks off its commitment to enhance the outdoor experience with a $100,000 MTN DEW Outdoor Stimulus, which will reimburse the Heartland's 2020 hunting and fishing permits. The stimulus will empower outdoor enthusiasts to get "Out Here" with MTN DEW and do what they love this summer and fall season.

For more than 80 years, MTN DEW – a brand born in the Heartland and steeped in the spirit of the great outdoors – has provided outdoor lovers with the game-changing boost they need to pursue their passions. That's why, as part of the new platform, MTN DEW will remove financial barriers and get fans outside by gifting Heartland-based fans with a one-time $20 payment towards their fishing and hunting licenses. Reimbursement will be available to licensed fisherman and hunters whose permits fund wildlife conservation, education and restoration within their Heartland states.

Beginning Wednesday, July 15 at 9:00 AM CT, Heartlanders can apply for the MTN DEW Outdoor Stimulus by visiting DewOutdoors.com/Stimulus and submitting photos of their fishing and/or hunting permits from the last year (January 1, 2019 – consumer redemption date). The first 5,000 outdoor enthusiasts to apply will be eligible for reimbursement.

"MTN DEW's roots share a deep sense of regional pride with the Heartland – it's a way of life and a commitment to the community and land," said Julie Raheja-Perera, MTN DEW. "We know this year has brought many challenges and that Heartlanders live for the days they can spend outdoors – be it fishing on the lake or hunting with families and friends. We want them to know we are out here with them by providing a small kick start to get outside and unleash their passions."

The MTN DEW Outdoor Stimulus will reimburse one permit per household up to $20 in total via Venmo or check payment. Full rules and regulations for the MTN DEW Outdoor Stimulus can be found at DewOutdoors.com/Stimulus. Spread the news by using the hashtag #DEWOutdoorStimulus. All applications are subject to permit verification as outlined in the rules.

DEW Nation can stay up to date on the latest by visiting www.MountainDew.com/outhere and by following @MountainDew on Twitter, Facebook and Instagram.

About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT®, MTN DEW® Label Series and new MTN DEW® ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

CONTACT
Christina Panta / [email protected]
Nora Quartaro / [email protected]

SOURCE PepsiCo