Mr. Clean(R) Enters The Bathroom Just In Time For Spring Cleaning With A Powerful New Line Up

New Product Line Allows Consumers to Have It All by Freshening and Cleaning the Bathroom

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Apr 12, 2010, 08:03 ET

CINCINNATI, April 12 /PRNewswire/ -- To help families make cleaning easy just in time for spring, Mr. Clean has launched a new targeted bathroom line of products. The new products include the Mr. Clean Magic Eraser Bath Scrubber with Febreze fresh scent and Mr. Clean Disinfecting Bath Cleaner with Febreze freshness. Both products easily remove soap scum, kill 99.9% of bacteria(1) and help eliminate odors.

Originating from the ever-popular Mr. Clean Magic Eraser, the new Magic Eraser Bath Scrubber with Febreze fresh scent has micro-fibers that erase three times more soap scum per swipe than the leading all purpose spray cleaner. Its contoured shape makes for easy gripping and cleaning hard to reach corners around the bathroom. Now with a 30 percent larger scrubbing surface than the original Mr. Clean Magic Eraser, it removes soap scum and leaves behind the fresh scent of Febreze.

"As a brand that has helped America clean for over 50 years, we know that the bathroom is a source of angst for consumers," said Shannon Taylor, Brand Manager at P&G. "Soap scum requires extra elbow grease to be removed, and these products make it easy to get rid of this type of grime while offering the fresh scent of Febreze. This product line helps deliver a clean and fresh environment so consumers can do more without sacrificing time or effort."

The Mr. Clean Disinfecting Bath Cleaner with Febreze freshness offers an excellent clean with a foaming action that dissolves soap scum. Available in both Meadows & Rain™ and Lavender Vanilla & Comfort™ scents, it kills 99.9 percent of bacteria, and leaves bathrooms looking and smelling amazingly fresh.

To further disinfect the entire home, the brand has also launched the Mr. Clean with Febreze Freshness Antibacterial Citrus & Light (liquid and spray) which offers the outstanding cleaning of Mr. Clean to kill bacteria. Available in both pourable multi-surface cleaner and all-purpose spray, the antibacterial products kill 99.9 percent of bacteria throughout the home.

For additional information regarding Mr. Clean, visit www.mrclean.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette® and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

(1) * Mr. Clean with Febreze Freshness Antibacterial (liquid and spray) is effective against Salmonella enterica and E. coli.

SOURCE Procter & Gamble