Mr. Clean® Freshens Up Spring Cleaning With a New Line-up of Scents Designed to Transport Users to the Exotic

Mr. Clean Combines Tough Cleaning Power with Amazing Scents for New Scent Line-Up

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Feb 10, 2011, 02:31 ET

CINCINNATI, Feb. 10, 2011 /PRNewswire/ -- Just in time to help escape the winter doldrums, Mr. Clean® with Febreze® freshness is now offering two new scents inspired by aromas from around the world – New Zealand Springs and Hawaiian Aloha scents. Not only do these exotic blends awaken the senses and help eliminate odors, but they have the tough cleaning power of Mr. Clean.

Building upon the success of the original Mr. Clean with Febreze freshness product line, the new scents offer users a "scent getaway" through the exotic aromas inspired by far away destinations. The New Zealand Springs scent is inspired by New Zealand's south island, and the Hawaiian Aloha scent finds its inspiration in vivid yellow hibiscus, which is the state flower of Hawaii.

"We often hear from consumers that they dislike the harsh smell of cleaning products, so we kept this in mind when developing the new line, and are excited to introduce products that combine two qualities important to consumers: outstanding cleaning power and a pleasant scent," said Debora Kaylor, Brand Manager at P&G. "We hope that the new exotic scents offer consumers a more enjoyable cleaning experience, while still providing the same powerful clean that consumers have always expected from Mr. Clean."

To support the launch, Mr. Clean will visit Mall of America in Minneapolis on February 12-13, 2011 and Union Station in Chicago on March 5-6, 2011 to introduce shoppers to the latest exotic scents from Mr. Clean - New Zealand Springs and Hawaiian Aloha scents. Shoppers will receive a free bottle of one of the new Mr. Clean with Febreze freshness products and also have the opportunity to take a photo with Mr. Clean himself.

Mr. Clean with Febreze freshness is currently offered in Pourable Liquids and Sprays to freshen and clean virtually all hard surface areas of the home, and are available at mass merchandise, drug and grocery retailers. All pricing, promotion, distribution, and shelving are at the sole discretion of the retailer.

For additional information regarding Mr. Clean, visit www.mrclean.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble