Moxie Appoints Scott Neslund New Agency Lead as Joel Lunenfeld Resigns

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Jul 26, 2011, 05:00 ET

ATLANTA, July 26, 2011 /PRNewswire/ -- Moxie, a division of ZenithOptimedia and part of Publicis Groupe, has announced that Scott Neslund will be taking over the top position at the agency. Joel Lunenfeld, founding member and CEO will be resigning, effective August 15. Lunenfeld is leaving to pursue a senior position at Twitter. Neslund's title will remain as president.

Scott Neslund, a seasoned leader with an impressive background in growth and management of agencies in North America was hired earlier this year and will now be leading the agency in the US. He will also be taking Joel's place on ZenithOptimedia's North America Management Committee, reporting to Tim Jones who oversees the group's operations.

"Scott has proven to be an inspiring leader and I am confident he will steer this company and our clients boldly into the future," says Tim Jones, CEO of ZenithOptimedia North America.

Joel Lunenfeld added, "The last 10 years of building and leading Moxie has been an incredible experience for me. The groundbreaking work that we have done has helped shaped the marketing landscape. Our clients and our people are leaders in the industry and I look forward to continuing to work together in my new role at Twitter."

Neslund, along with the current members of the management team at Moxie will continue to lead their clients, including Verizon Wireless, L'Oreal USA, Coca-Cola, Twentieth Century Fox, and others. He will continue to be based in the Atlanta headquarters; he will also oversee clients in New York and Los Angeles as well. "We will continue to innovate and pioneer the digital landscape for our clients and build on the agency's impressive growth record," says Neslund.

About Moxie

With digital at its core Moxie creates enduring attraction between people and brands. By powering creativity with strategic planning, vanguard designs, media expertise and the latest technologies, Moxie is able to adapt to new platforms and design communications across all screens.

Moxie's passion, agility, talent and experience has established itself as an industry luminary. Throughout the past eleven years Moxie has consistently collaborated with market-leading clients and today works with brands like Coca-Cola, L'Oreal USA, BBC America, Verizon Wireless, 20th Century Fox, Cartoon Network, RecycleBank, Turner Broadcasting, and AutoTrader.com.

Headquartered in Atlanta, Moxie is part of the Publicis Groupe, a multinational advertising company based in France. With additional offices in New York and Los Angeles, Moxie has over 350 employees nationwide. To find out more about all things Moxie, connect with us on Facebook and Twitter or log on to our website.

About ZenithOptimedia

As "The ROI Agency" the company is committed to delivering to clients the best possible return on their advertising investment. This approach is supported by world leading tools and proprietary research. ZO's clients in North America include: AstraZeneca, Delta, General Mills, Gucci Group, H&M, JPMorgan Chase, L'Oreal, Nestle, Oracle, Puma, RB, Toyota / Lexus / Scion, Sonic, Twentieth Century Fox, Verizon. ZO's operations in North America in addition to Moxie include, Newcast, Ninah, Optimedia, Performics, The Program Exchange, Zenith Direct, ZenithGPE and Zenith Media.

SOURCE Moxie