Moves' New Sports & Entertainment Media Platform Goes Inside The Locker Room, Behind The Velvet Rope
Official Online Debut and Kick-Off Party Set for Super Bowl Week in Phoenix
MIAMI, Nov. 10, 2014 /PRNewswire/ -- Moves Media Ventures, LLC, today announced the expansion and reintroduction of the iconic Moves magazine brand as a dynamic digital news and content platform providing a behind-the-scenes look into the exclusive domains and luxury lifestyles of professional athletes and entertainers.
For more than a decade, Moves set the standard as the premier lifestyle magazine for pro athletes, with such notables as LeBron James, Drew Brees, Roger Federer and Jimmie Johnson gracing its cover. To leverage the growing lifestyle and marketing convergence between sports and entertainment, Moves is evolving under new ownership into a diversified media company serving athletes, entertainers, managers, moguls, influential tastemakers and the advertisers seeking to reach them. Editorial and executive offices for Moves are located in Miami, with sales and marketing teams based in Miami, New York City and Los Angeles.
The new movesmagazine.com, currently in beta, will begin accepting advertising this month and officially go live in January 2015, prior to the Super Bowl on Feb. 1st. In addition to a special digital collectors' edition of Moves magazine, beginning with the joint Super Bowl/Hollywood Awards Season Issue, Moves media and marketing properties will also include the video channel movesTV, hosting original and co-branded content, plus exclusive blog platforms, interactive social media and ongoing special events.
Moves Media Ventures, LLC is led by publisher and CEO Jay Levy, whose wide-ranging experience includes commercial real estate, luxury consumer goods and internet marketing. He is best known for creating the swimwear line Southern Exposure which was an early pioneer in e-commerce. Levy acquired Moves in 2013 with the goal of rebranding the franchise as a multi-channel lifestyle outlet. Partner, president and editor-in-chief Kelli Fabian comes to Moves following careers on Wall Street and in the music industry, having worked in artist relations and licensing at Universal Music Group prior to overseeing executive management and sales for her family's international lighting business.
Sports, marketing, music and motion picture executive Rick French, founder and CEO of consumer and sports marketing agency French/West/Vaughan, has also joined Moves as partner and editorial board chairman. In addition to serving as a trustee of the Rock & Roll Hall of Fame and Museum, French is currently executive producing the upcoming Relativity Studios feature, Not Without Hope, starring Dwayne "The Rock" Johnson. Prior to forming his eponymous firm, which has garnered four National Agency of the Year Awards over the past decade, French was an award-winning print and television journalist.
"Moves is positioned to be a leader in the new lifestyle marketplace created by the convergence of sports, television, film and music," said Levy. "The brand is well known among professional athletes, and we will quickly grow that same awareness within the media, entertainment and luxury lifestyle industries by creating a new level of access and user experience."
The Moves website, featuring on-the-scene video and specially-produced programming, will offer daily access to news, interviews, premieres, highlights, photo galleries and invitation-only events that offer the benefits of being inside the locker room and behind the velvet rope.
The official kick-off will coincide with the return of the annual Moves Super Bowl Party in Phoenix, Arizona. During Super Bowl week, Moves will also be partnering with Stealth SME to co-sponsor the Players Gala Golf Classic at the McCormick Ranch Golf Club in Scottsdale on January 28, 2015, as well as a VIP Super Bowl viewing party and post-Super Bowl Players Gala at Drai's on the Las Vegas Strip, hosted by NFL Hall of Fame great Warren Moon. The Players Gala was a sanctioned NFL event for eight years.
About Moves Media Ventures, LLC
Moves Media Ventures, LLC is a multi-channel media enterprise delivering original editorial and branded content to affluent consumers. Focused on the intersecting worlds of professional sports and entertainment, as well as luxury lifestyle products and services, Moves' platforms allow brands to attain direct, uninterrupted engagement with highly desirable demographic audiences. Moves is dedicated to exploring new, innovative ways to integrate partner brands into our growing array of communications and marketing properties. For more information, visit www.movesmagazine.com.
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SOURCE Moves Media Ventures, LLC
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