Mountain Dew Game Fuel® Gives Gamers Chance to Win Mega Fan Experience - Playing Call of Duty®: Modern Warfare® 3 on Mega-Sized Stadium Screen

PURCHASE, N.Y., Nov. 7, 2011 /PRNewswire/ -- In celebration of the launch of Call of Duty®: Modern Warfare® 3, and Mega XP packaging available exclusively at Walmart, Mountain Dew® (DEW) today announced a sweepstakes to reward its Mega Fans with the ultimate mega-gaming experience: a chance to play Call of Duty: Modern Warfare 3 with three friends on an iconic, mega-sized stadium screen. From now until November 14th, consumers can enter to win the ultimate "Mega Fan Experience" by visiting the "DEW Mega Fan" tab on the Mountain Dew Facebook page and uploading a picture of the Mtn Dew Mega XP 20-pack, available only at Walmart (see site for complete sweepstakes rules).

(Photo: http://photos.prnewswire.com/prnh/20111107/NY01470)

The sweepstakes is part of the DEW and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), "Rank Up Your Game with Double XP" promotion where fans will get the opportunity to earn double experience points (Double XP) in Modern Warfare® 3 with every purchase of specially marked Mountain Dew products. In addition, fans looking to bank even more double XP time can look for "Mega XP" on specially marked 20-packs of Mountain Dew found exclusively at Walmart.

"DEW fans are some of the most devoted, knowledgeable and intense fans out there, and after answering their call to bring back Mtn Dew Game Fuel, we wanted to celebrate its launch in a big way," said Brett O'Brien, vice president marketing, Mountain Dew. "Our fans know we like to go big, so going 'Mega' on this promotion with Activision and Walmart just made sense. You can't go much bigger than hosting a game of Call of Duty® on one of the world's largest high-definition television screens."

More than 335,000 fans have already registered at DEWXP.com to bank XP time in preparation for the game launch on November 8th. Also as part of "Rank Up Your Game with Double XP," DEW is welcoming two flavors of Mtn Dew Game Fuel to shelves – both the original, cherry citrus flavor and a brand new tropical edition, developed in partnership with Call of Duty: Modern Warfare 3 specifically for the program.

Mtn Dew Game Fuel Mega Fan Experience Sweepstakes

Fans who visit the "Mega Fan" tab on the Mountain Dew Facebook page and submit a picture of the Mtn Dew Mega XP packaging – available only at U.S. Walmart stores on specially marked 20-packs of Mtn Dew – along with their full name, mailing address, phone number, email and date of birth, between 1:00 p.m. EST November 7, 2011, and 12:59 p.m. EST on November 14, 2011, will be automatically entered to win. By participating in this offer, fans are eligible to win an Xbox 360 Limited Edition Call of Duty: Modern Warfare 3 bundle with everything you need for the full Call of Duty gaming experience or the "Mega Fan Experience" grand prize to take place on Wednesday, December 7, 2011.

For official Mtn Dew Mega Fan Experience sweepstakes rules, visit the Mountain Dew Facebook Page (www.facebook.com/mountaindew) and select the "Mega Fan" tab.

About "Rank Up Your Game with Double XP" Promotion

Mountain Dew and Activision joined forces this fall as partners in the "Rank Up Your Game with Double XP" promotion around the return of Mtn Dew Game Fuel and the release of Call of Duty: Modern Warfare 3. The promotion offers fans the chance to earn double experience points (Double XP) time in Modern Warfare 3 with every purchase of specially marked Mountain Dew products. During the promotion period, which began October 10th and runs through the end of the year, codes featured on DEW products can be used to bring Double XP time to players in the multi-player mode of Modern Warfare 3 after the game launches on November 8th. In addition to in-game rewards, each code entered also gives fans a chance to win one of seven sweepstakes prizes. For official rules or to redeem codes, visit www.dewxp.com.

About Mountain Dew

With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW® product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com or www.facebook.com/mountaindew or on twitter @mtn_dew.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks of Activision Publishing, Inc.

Activision Publishing, Inc. is not a sponsor of this Contest.  Activision’s name and logo, and/or the “Call of Duty: MW3" name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision’s participation, sponsorship, endorsement, or approval of this Contest.

CONTACT:
Andrea Foote
PepsiCo Beverages Americas
(914) 253-2628
[email protected]

Andrea Kurtz
Ruder Finn, Inc.
(212) 583-2725
[email protected]

SOURCE PepsiCo

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