Motions® Salon Hair Care Partners with Black Girls RUN!®

ENGLEWOOD CLIFFS, N.J., Sept. 13, 2012 /PRNewswire/ -- Motions® Salon Hair Care is proud to announce its sponsorship of the inaugural Black Girls RUN! ®/Drive to End Hunger 5K/10K race and fitness weekend presented by Coca-Cola from September 14 - 16 in Atlanta, Georgia. Motions® has been a trusted source in multi-textured hair care for almost 20 years. Now, they have partnered with Black Girls RUN!® – an organization dedicated to tackling the growing obesity epidemic among the African-American community – to offer products and resources to black women struggling to manage their hair as they embrace a healthy and active lifestyle.

According to the U.S. Department of Health and Human Services Office of Minority Health, about four out of five African-American women are overweight or obese(1). Additionally, one-third of African-American women cite their hair as a deterrent to physical activity(2).

"We're seeing a distinct link between hair and fitness among African-American women. In fact, just last year the U.S. Surgeon General advocated natural hairstyles to encourage more black women to exercise," said Donna Barker, Senior Brand Building Director for Unilever Multi-Cultural Brands, which owns Motions®. "Not only does natural hair lend styling versatility, but it can also allow women to embrace a multitude of new and healthy lifestyle choices, such as running."

Earlier this year, Motions® introduced a new line of products created specially for women with natural hair textures. The six new products feature salon-tested formulas, which include a special blend of shea butter, coconut and avocado oils to deeply nourish and moisturize the hair. Motions® will be onsite at the inaugural Black Girls RUN!®/Drive to End Hunger 5K/10K race and fitness weekend, providing products and resources to help active black women preserve and protect their natural hair textures before, during and after their run.

In addition to the race, throughout the weekend the Black Girls RUN!® National Conference will be held at the Downtown Sheraton Atlanta. The conference will include a variety of workshops and learning opportunities designed to provide women with tools and resources to live a healthy and active lifestyle – including a customized Beauty Bar featuring Motions® products, expert tips and more.

"Through our network, we have seen a significant amount of women seeking advice and sharing information about how to care for their hair while exercising," said Toni Carey, Co-Founder of Black Girls RUN!®. "Motions® has the products and resources to inspire and educate these women. Together we can ensure they do not have to sacrifice their health for their hair – they can stay active and look fabulous while doing it."

Visit Motions® on Facebook at www.facebook.com/motionshair. For more information about the event, visit www.blackgirlsrun.com.

(1) CDC, 2012. Health United States, 2011. Table 74.
(2) 2011 Mintel Group Ltd.

About Motions®

Since 1993, Motions® has been synonymous with creating innovative salon-inspired products for modern women with textured hair. With Motions®, you have a full range of salon-quality shampoos, conditioners, treatment, styling and relaxer products proven to deliver uncompromised moisture, manageability and shine for relaxed or natural hair. Motions® products are available at food, drug,  and mass-market retailers nationwide, as well as local beauty and barber supply stores.

About Black Girls RUN! ®

In 2009, Black Girls RUN! ® was created in an effort to tackle the growing obesity epidemic among the African-American community and to help dispel the myth that black women do not run. To date, the organization has grown to include more than 60 running groups across the nation with more than 40,000 members. Membership is free and open to all women.

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.

SOURCE Motions Salon Hair Care

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