The global moringa products market is moderately fragmented due to the presence of a reasonable number of small and large vendors. The current market includes companies of varying sizes, and some of them are more specialized than others with respect to products. The competition among vendors in the global Moringa products market is on the basis of factors such as price, quality, innovation, service, packaging, brand image, distribution, and promotion.
Rising awareness of the health benefits of moringa products has been instrumental in driving the growth of the market. However, distribution challenges in the moringa products market might challenge the growth of the market players. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Technavio identifies Aayuritz Phytonutrients Pvt. Ltd., Ancient GreenFields Pvt. Ltd., Bio Moringa Oleifera GmbH, Earth Expo Co., GREEN ERA FOODS & NUTRACEUTICS, Grenera Nutrients Pvt. Ltd., Kuli Kuli Inc., KV Natural Ingredients Pvt. Ltd., Moringa Farms Inc., and ORGANIC INDIA Pvt. Ltd. as major market participants.
The global moringa products market is segmented as below:
- Product
- Moringa Seeds and Oil
- Moringa Leaves and Leaf Powder
- MFTP
The moringa seeds and oil segment accounted for maximum revenue generation in the market in 2021. The increasing demand for moringa seeds and oil in the healthcare and beauty and personal care product industries due to their therapeutic potential and the benefits associated with hair and skincare are driving the growth of the segment. The market growth in the segment will be significant during the forecast period.
- Geography
- APAC
- Europe
- North America
- MEA
- South America
The market growth in APAC will be significant over the forecast period. The region is expected to account for 57% of the global market share. The increasing consumption of moringa seeds, moringa leaf powder, and moringa pods is driving the growth of the regional market. In addition, factors such as rising disposable incomes and increasing exports of moringa products to other continents are contributing to the growth of the moringa products market in APAC.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. This report provides an accurate prediction of the contribution of all the segments to the growth of the superfood powders market size. Request Sample Report Now
Moringa Products Market 2021-2025: Key Highlights
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will assist moringa products market growth during the next five years
- Estimation of the moringa products market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the moringa products market
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of moringa products market vendors
Related Reports:
Moringa Products Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8% |
Market growth 2021-2025 |
USD 2.85 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.50 |
Regional analysis |
APAC, Europe, North America, MEA, and South America |
Performing market contribution |
APAC at 57% |
Key consumer countries |
India, China, US, Germany, and UK |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Aayuritz Phytonutrients Pvt. Ltd., Ancient GreenFields Pvt. Ltd., Bio Moringa Oleifera GmbH, Earth Expo Co., GREEN ERA FOODS & NUTRACEUTICS, Grenera Nutrients Pvt. Ltd., Kuli Kuli Inc., KV Natural Ingredients Pvt. Ltd., Moringa Farms Inc., and ORGANIC INDIA Pvt. Ltd. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent market
Exhibit 01: Parent market
Exhibit 02: Market characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis: Packaged foods and meats
2.2.1 Input
2.2.2 Inbound logistics
2.2.3 Primary processing
2.2.4 Secondary and tertiary processing
2.2.5 Outbound logistics
2.2.6 End-customers
2.2.7 Marketing and sales
2.2.8 Services
Innovations
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market segmentation by product
5.1 Market segments
Exhibit 15: Product - Market share 2020-2025 (%)
5.1 Comparison by product
Exhibit 16: Comparison by product
5.3 Moringa seeds and oil - Market size and forecast 2020-2025
Exhibit 17: Moringa seeds and oil - Market size and forecast 2020-2025 ($ million)
Exhibit 18: Moringa seeds and oil - Year-over-year growth 2020-2025 (%)
5.4 Moringa leaves and leaf powder - Market size and forecast 2020-2025
Exhibit 19: Moringa leaves and leaf powder - Market size and forecast 2020-2025 ($ million)
Exhibit 20: Moringa leaves and leaf powder - Year-over-year growth 2020-2025 (%)
5.5 Moringa fruits, tea, and pods - Market size and forecast 2020-2025
Exhibit 21: Moringa fruits, tea, and pods - Market size and forecast 2020-2025 ($ million)
Exhibit 22: Moringa fruits, tea, and pods - Year-over-year growth 2020-2025 (%)
5.6 COVID-19 pandemic impact and recovery in the global moringa products market
5.7 Market opportunity by Product
Exhibit 23: Market opportunity by product
6. Customer landscape
Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 24: Customer landscape
7. Geographic Landscape
7.1 Geographic segmentation
Exhibit 25: Market share by geography 2020-2025 (%)
7.2 Geographic comparison
Exhibit 26: Geographic comparison
7.3 APAC - Market size and forecast 2020-2025
Exhibit 27: APAC - Market size and forecast 2020-2025 ($ million)
7.3.1 COVID-19 pandemic impact and recovery in APAC
Exhibit 28: APAC - Year-over-year growth 2020-2025 (%)
7.4 Europe - Market size and forecast 2020-2025
Exhibit 29: Europe - Market size and forecast 2020-2025 ($ million)
7.4.1 COVID-19 pandemic impact and recovery in Europe
Exhibit 30: Europe - Year-over-year growth 2020-2025 (%)
7.5 North America - Market size and forecast 2020-2025
Exhibit 31: North America - Market size and forecast 2020-2025 ($ million)
7.5.1 COVID-19 pandemic impact and recovery in North America
Exhibit 32: North America - Year-over-year growth 2020-2025 (%)
7.6 MEA - Market size and forecast 2020-2025
Exhibit 33: MEA - Market size and forecast 2020-2025 ($ million)
7.6.1 COVID-19 pandemic impact and recovery in MEA
Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
7.7 South America - Market size and forecast 2020-2025
Exhibit 35: South America - Market size and forecast 2020-2025 ($ million)
7.7.1 COVID-19 pandemic impact and recovery in South America
Exhibit 36: South America - Year-over-year growth 2020-2025 (%)
7.8 Key leading countries
Exhibit 37: Key leading countries
7.9 Market opportunity by geography
Exhibit 38: Market opportunity by geography ($ million)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Rising awareness of health benefits of moringa products
8.1.2 Growth of organized retail sector
8.1.3 Growing popularity of organic moringa products
8.2 Market challenges
8.2.1 Distribution challenges in moringa products market
8.2.2 Growing demand for other superfood-based products
8.2.3 Side effects of consuming moringa
Exhibit 39: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increasing prominence of private-label brands
8.3.2 Growing prominence of online shopping
8.3.3 Increasing vegan demographics across the globe
9. Vendor Landscape
9.1 Overview
Exhibit 40: Vendor landscape
9.2 Landscape disruption
Exhibit 41: Landscape disruption
Exhibit 42: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 43: Vendors covered
10.2 Market positioning of vendors
Exhibit 44: Market positioning of vendors
10.3 Aayuritz Phytonutrients Pvt. Ltd.
Exhibit 45: Aayuritz Phytonutrients Pvt. Ltd. - Vendor overview
Exhibit 46: Aayuritz Phytonutrients Pvt. Ltd. - Product segments
Exhibit 47: Aayuritz Phytonutrients Pvt. Ltd. - Key offerings
10.4 Ancient GreenFields Pvt. Ltd.
Exhibit 48: Ancient GreenFields Pvt. Ltd. - Vendor overview
Exhibit 49: Ancient GreenFields Pvt. Ltd. - Product segments
Exhibit 50: Ancient GreenFields Pvt. Ltd. - Key offerings
10.5 Bio Moringa Oleifera GmbH
Exhibit 51: Bio Moringa Oleifera GmbH - Vendor overview
Exhibit 52: Bio Moringa Oleifera GmbH - Product segments
Exhibit 53: Bio Moringa Oleifera GmbH - Key offerings
10.6 Earth Expo Co.
Exhibit 54: Earth Expo Co. - Vendor overview
Exhibit 55: Earth Expo Co. - Product segments
Exhibit 56: Earth Expo Co. - Key offerings
10.7 GREEN ERA FOODS & NUTRACEUTICS
Exhibit 57: GREEN ERA FOODS & NUTRACEUTICS - Vendor overview
Exhibit 58: GREEN ERA FOODS & NUTRACEUTICS - Product segments
Exhibit 59: GREEN ERA FOODS & NUTRACEUTICS - Key offerings
10.8 Grenera Nutrients Pvt. Ltd.
Exhibit 60: Grenera Nutrients Pvt. Ltd. - Vendor overview
Exhibit 61: Grenera Nutrients Pvt. Ltd. - Product segments
Exhibit 62: Grenera Nutrients Pvt. Ltd. - Key offerings
10.9 Kuli Kuli Inc.
Exhibit 63: Kuli Kuli Inc. - Vendor overview
Exhibit 64: Kuli Kuli Inc. - Product segments
Exhibit 65: Kuli Kuli Inc. - Key offerings
10.10 KV Natural Ingredients Pvt. Ltd.
Exhibit 66: KV Natural Ingredients Pvt. Ltd. - Vendor overview
Exhibit 67: KV Natural Ingredients Pvt. Ltd. - Product segments
Exhibit 68: KV Natural Ingredients Pvt. Ltd. - Key offerings
10.11 Moringa Farms Inc.
Exhibit 69: Moringa Farms Inc. - Vendor overview
Exhibit 70: Moringa Farms Inc. - Product segments
Exhibit 71: Moringa Farms Inc. - Key offerings
10.12 ORGANIC INDIA Pvt. Ltd.
Exhibit 72: ORGANIC INDIA Pvt. Ltd. - Vendor overview
Exhibit 73: ORGANIC INDIA Pvt. Ltd. - Product segments
Exhibit 74: ORGANIC INDIA Pvt. Ltd. - Key offerings
11. Appendix
11.1 Scope of the report
11.1.1 Definition
11.1.2 Objectives
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 75: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 76: Research Methodology
Exhibit 77: Validation techniques employed for market sizing
Exhibit 78: Information sources
11.4 List of abbreviations
Exhibit 79: List of abbreviations
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