More Major Media Companies Choose Sharethrough to Power In-Feed Ads

The largest advertising exchange for in-feed ads continues its growth with new publisher partnerships

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Nov 13, 2013, 09:00 ET

SAN FRANCISCO, Nov. 13, 2013 /PRNewswire/ -- Sharethrough, the software company that powers in-feed advertising, today announced that more top media companies including TIME Inc., USA Today's Sports Media Group, Abrams Media, and IBT Media Inc. have selected Sharethrough's native advertising platform to introduce new opportunities for brands to distribute content into the native experiences of their sites and apps. Sharethrough, a pioneer in native advertising technology, operates the largest in-feed advertising exchange and today is helping publishers create, manage and monetize advertising experiences across all connected devices.

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Native ads, which have quickly emerged to become a key form of monetization across the modern Internet, are advertising integrations designed to match the form and function of the site in which they are placed. The most popular and effective form of native advertisements are "in-feed" ads, where advertisements are integrated directly in the content feed of a website. According to a recent IPG study, consumers are 25% more likely to look at an in-feed ad than a standard banner advertisement while other studies have shown that Facebook's News Feed ads lead to 49 times greater click-through rate and a 54% lower cost per click than Facebook sidebar ads. Today, Facebook and Twitter rely almost exclusively on native, in-feed ads for monetization, particularly on mobile devices.

"Sharethrough's platform allows USA Today's Sports Media Group to use our existing ad server to serve real time native ads across our desktop and mobile optimized sites, creating additional revenue for our sites," said Chris Pirrone, GM of USA Today's Sports Media Digital Properties. "Given the deeply passionate and highly engaged audience across our sports properties, such as HoopsHype.com and MMAJunkie.com, we've created unique placements that allow brands to integrate their original content seamlessly into the exact spots where our users are most engaged – in our content feed."

Powering the platform is Sharethrough's Real Time Templating (RTT) technology, which allows publishing companies across the web to easily create in-feed ad placements, solving a difficult technical challenge and providing publishers with vital new revenue streams. Publishers that use Sharethrough's advertising platform earn revenue from branded content produced by the company's huge roster of brand advertiser clients, including Pepsi, Intel, Puma, Microsoft, Clorox, and Jim Beam.

"Sharethrough's technology is helping publishers re-imagine the look and feel of advertising on their sites," said Dan Greenberg, CEO of Sharethrough. "Native, in-feed ads will soon become the standard for all mobile websites. They also offer a great opportunity for both publishers and advertisers to reduce the amount of interruption from ads, while providing a vehicle for a much more intimate connection between brands and consumers. It's advertising for the modern Internet."

About Sharethrough
Sharethrough is a software company that powers in-feed advertising for brands and publishers. Fortune 1000 brands and their agencies use the Sharethrough platform to drive engagement on premium websites for their original branded content, and top media companies partner with Sharethrough to create, manage and monetize in-feed ads across all connected devices. Founded in 2008, the company now has over 85 full-time employees and is headquartered in San Francisco with offices in New York and Chicago. Sharethrough is privately held and please visit www.sharethrough.com to learn more.

SOURCE Sharethrough