Moose Toys Unveils One-of-a-Kind Shopkins™ Character At Toy Fair

Made entirely out of crystal, the rare Shopkins character will be auctioned off for charity

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Feb 12, 2015, 08:15 ET

LOS ANGELES, Feb. 12, 2015 /PRNewswire/ -- Moose Toys, one of the fastest-growing toy manufacturers in the U.S., and the maker of Shopkins, is gearing up for the upcoming launch of Shopkins Season Three. To celebrate the launch, Moose will reveal a priceless, one-of-a-kind character made entirely out of crystal. The crystal Shopkins character, named Gemma Stone, will be on display at the upcoming North American International Toy Fair in New York from February 14-17, 2015.

To be on display at the North American International Toy Fair from February 14th - 17th, Gemma Stone, created by Moose Toys, is a priceless, one-of-a-kind Shopkins character made entirely out of crystal that will be auctioned off online, with all proceeds benefiting the Toy Industry Foundation.

Moose Toys is expanding its hit brand, Shopkins, this weekend at the North American International Toy Fair. The Shopkins Small Mart is nominated for a 2015 Girl Toy of the Year award by Toy Industry Association.

Following its appearance at Toy Fair, the crystal Shopkins will be auctioned off online later in the year. All proceeds from the auction will benefit the Toy Industry Foundation, a nonprofit organization that distributes toys to undeserved, at-risk and homeless children around the world.

"The success of Shopkins in 2014 was extraordinary, and we are thrilled to have the opportunity to use the success and escalating popularity of Shopkins to give back to the Toy Industry Foundation," said Paul Solomon, Co-CEO of Moose Toys. "We're excited to contribute to the great work that the Toy Industry Foundation does to give the gift of play to children in need."

Shopkins made a huge splash following its summer launch last year, flying off shelves to sell 65 million products worldwide. To keep up with high demand, over five million Shopkins characters are made every week. The brand has also attracted a strong online fan base, garnering 13 million views on Shopkins webisodes and over 400 million views on Shopkins fan videos. Limited Edition characters, normally retailing at $2.99, are selling upwards of $1,500 each on eBay. Shopkins is currently sold in over 50 countries globally, with similar success in those territories as well.

According to NPD, Shopkins smashed its way to the top as the number one new property in the Playset Themed Figurines/Accessories category for the month of December. Additionally, the Shopkins 12-Pack was the top selling item in Playset Themed/Figurines/Accessories category for the month of December, and the #5 item for the year.

The brand continues to grow with the launch of Season Three this fall. Over 140 new characters will join the Shopkins family, along with new playsets, including the brand new Scoops Ice-Cream Truck playset, which will be one of the feature lines in the range, and the perfect playground for old and new characters to come.

About Shopkins
Awarded: TOTY 2015 Nomination for Girl Toy of the Year, TTPM's Holiday 2014 Most Wanted List, Toy Insider "Hot 20" for 2014, Savvy Auntie Coolest Toy Award 2014
Shopkins is a collectible line of super cute characters inspired by items found in the grocery store and malls, and the line even offers adorable shopping bags and baskets. They inspire imagination and are fun to collect with over 280 unique characters, such as Betty Boot, Corny Cob, Sippy Sips, Apple Blossom, Pa' Pizza. The line also offers themed playsets such as the So Cool Fridge, Small Mart, Fruit & Vegetable and Bakery Stand. Shopkins appeals to young girls (and their parents with its low price points, which range from $2.99 - $19.99). For ages five and up, Shopkins is available at all major retailers. Through several licensing partnerships, consumers can also purchase other Shopkins goods, including girls' apparel and plush toys.

About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2014, Moose introduced several new product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. Moose has scored numerous coveted toy awards, including Shopkins Small Mart playset - a 2015 TOTY finalist by the Toy Industry Association; Beados Quick Dry Design Station - Walmart's 2014 Chosen by Kids Top 20 Toy List; and Mutant Mania Mutant Masher, Little Live Pets Bird Cage Love Birds Double Pack, and Little Live Pets My Butterfly House were all named on the Toys"R"Us® 2014 Holiday Hot Toy List. Visit www.moosetoys.com for more information.

About Toy Industry Foundation
The Toy Industry Foundation (TIF) is a nonprofit organization whose mission is to bring joy, comfort, and learning to children in need through play. The Foundation currently fulfills its mission through core programs including The Toy Bank™ and grants to organizations whose missions are in line with that of the Toy Industry Foundation. The first industry-wide program of its kind, The Toy Bank receives donations of newly manufactured toys from members of the toy industry and distributes them through local charities to underserved, at-risk and homeless children throughout the United States and around the world. To date, the Toy Industry Foundation has distributed more than $100 million worth of toys to kids in need.

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SOURCE Moose Toys