Moontoast Enables SoundCloud Users to Sell on Facebook

NASHVILLE, Tenn., June 22, 2011 /PRNewswire/ -- What do you get when you combine more than four million sound creators, 750 million potential fans, a unique audio platform, and a powerful social commerce engine? A whole lot of possibilities. That is exactly what has been created by the recent collaboration between Moontoast and SoundCloud. Using SoundCloud's developer API, Moontoast now gives SoundCloud users a quick and easy way to offer their original music, recordings and merchandise directly to their Facebook fans. The Moontoast Impulse™ Facebook application allows direct-to-fan sales capabilities, providing artists with new and exciting commerce opportunities.

Moontoast Impulse is a Facebook application that lets music fans play, share, and buy the work of their favorite artists, directly from within the Facebook experience. The Impulse storefront lives on an artist's Facebook page and can be promoted in the artist's News Feed. Fans are able to listen to tracks, share the store with their friends, and purchase digital downloads, physical merchandise, and tickets — all without ever leaving Facebook.

SoundCloud is an audio platform that enables anyone to create, record, promote, and share his or her original sounds across the web. With more than four million users, they represent the fastest-growing audio platform and a community of sound creators who are taking the web by storm. SoundCloud's cornerstone product is a unique waveform player that allows anyone to share their tracks and other sound content online, and collect feedback from listeners.

In addition to developing their own technology, the SoundCloud team has made an API available to third-party developers. The resulting integrated applications provide SoundCloud users with incremental features. The Moontoast Impulse integration lets users quickly and easily access their SoundCloud track from the Impulse application. The benefit: a nearly instantaneous social storefront on Facebook – open for business in only a few clicks.

"We think the addition of direct-to-fan sales on Facebook through the Moontoast Impulse app is going to provide great opportunities for our users," says Alexander Ljung, SoundCloud's founder and CEO. "This is another example of how important it is to let third party developers build on our API – they create awesome new ways for our users to get even more out of our platform and that makes everyone happy."

Blair Heavey, Moontoast CEO, comments, "We love what SoundCloud is doing to take sound creation and distribution mainstream. Their amazing community is like YouTube for audio — we're glad we can deliver a great solution that brings social commerce into the mix. Working together, SoundCloud and the Impulse application give artists unique and profitable ways to bring their music directly to the fans – and no middle men required."

ABOUT MOONTOAST    

Moontoast provides social commerce solutions for affinity-based product brands, musicians, authors, celebrities, athletes, and specialty retailers. Moontoast's platform – including Facebook commerce, distributed stores, and commerce communities – provides new audience-building and revenue-generating opportunities combined with powerful social analytics. For more information, visit www.moontoast.com, or check out Moontoast Impulse™ at www.fanimpulse.com.

ABOUT SOUNDCLOUD

SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is an audio platform that enables anyone to create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way. SoundCloud allows sound creators to instantly record audio; upload large files; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto their waveform player. For more information go to: http://soundcloud.com.

SOURCE Moontoast