Mood Media Corporation Brings Bejeweled and other PopCap Games Casual Titles to Interactive Displays at Retail

Bejeweled, Zuma and Bookworm to be sold through Somerset Interactive Displays

TORONTO, Nov. 15 /PRNewswire/ - Mood Media Corporation (TSX:MM / LSE AIM:MM) announces today that its retail point of sale division, Somerset Entertainment, has added PopCap Games' multi-million selling casual games Bejeweled, Zuma and Bookworm to its increasingly popular casual games retail program.

Under the agreement with PopCap, the games will be sold through interactive displays, which allow customers to sample the game before purchasing.  The overall strategy involves providing multiple entertainment titles and continuing to bring innovation to the shopping experience. 

"Mood Media has the largest retail footprint of interactive displays totaling over 23,000 locations at select national retailers and we are excited to be partnered with one of the most successful casual games brands of all time," says Lorne Abony, Chief Executive Officer and Chairman for the company. "Our agreement with PopCap enables us to provide shoppers direct access to purchase the most prominent casual game of all-time, Bejeweled, as well as other popular titles at many leading retailers throughout North America. The popularity of casual games within retail continues to accelerate as these games broaden their footprint via social networking and mobile applications giving the premium versions on our displays instant consumer recognition." 

"As a company who is used to having titles consistently in the top 10 of the casual games channel, this agreement with Mood Media excites us because it gives us direct access to our core 35-55 year old female audience as they shop in retail stores such as Costco, Bed Bath & Beyond, Jo-Ann Fabrics and several others," said Glenn Drover, Senior Director of Retail Sales at PopCap.

About Somerset Entertainment, a subsidiary of Mood Media Corporation

Somerset Entertainment, is Mood Media Corporation's retail point-of-purchase business and is a leading provider of multi-media entertainment products such as compilation CD's, casual PC games and interactive visual displays.

Somerset currently produces 18 separate music lines representing a variety of genres including relaxation, children's and hit compilation and has also recently launched its casual game retail program. All Somerset products are targeted at predominantly the female shopper and are sold in retail stores with high shopper traffic. Today, Somerset has an extensive network of over 23,900 interactive displays and sells its services across 20 countries.

Mood Media Corporation was formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc. through its subsidiaries Mood Media, Somerset Entertainment and Trusonic Inc., Mood Media Corporation is driving growth of in-store media solutions across multiple markets.

About Mood Media Corporation

About Mood Media Corporation Mood Media (TSX:MM / LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.

The Directors believe that Mood Media's services can have a direct impact on consumer purchasing decisions, which makes in-store media an effective marketing tool. The Directors believe that in-store media services can enhance branding in real-time and influence shopper decisions by improving the shopping experience for consumers. The in-store media business generates revenue via sales of its multi-sensory services to businesses; the retail point-of-purchase sells specialty compilations through its retail clients.

Mood Media has also compiled an extensive rights-included music library with over 1.8 million tracks. Mood Media operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.

For further information about Mood Media, please visit www.moodmedia.com or email Mark Elfenbein at [email protected].

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of more than 350 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.

The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.

SOURCE Mood Media Corporation

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED