Mondays Get an Overhaul This Summer with More Than $50,000 of Free Cash from Land O'Frost

LANSING, Ill., July 12 /PRNewswire/ -- Land O'Frost, the nation's third largest lunchmeat brand today announced a cure for the all too common and frustrating "Sunday Blues" that affect millions of Americans each week.  In an effort to make Mondays this summer something to look forward to – rather than dread – Land O'Frost is introducing "Mad Money Mondays" to excite and reward its loyal customers.

Beginning today, specially marked packages of Land O'Frost lunchmeats will include Mad Money Mondays game pieces that might be worth up to $1,000 in cold, hard cash! Consumers can enter by visiting www.LandOMoms.com and typing in the code on their game piece all week long.  Every Monday for 10 weeks Land O'Frost will select 21 winners at random: one $1,000 Grand Prize winner, five $500 First Prize winners and 15 $100 Second Prize winners. The total prize value adds up to $5,000 every week for ten weeks and a total of $50,000 throughout the summer! The first drawing will take place on Monday, July 26, 2010 with the entry period lasting until the last drawing on Monday, September 27, 2010.

"Between summer camps and family vacations, summertime gives a great break for the kids but often times means more work for mom and dad and more stress on the family pocketbook," said Stephan Williams, Vice President of Marketing for Land O'Frost and dad of two. "At Land O'Frost we're always looking for ways to make mom and dad's life a little easier and more rewarding. Understanding the old adage 'cash is king,' Mad Money Mondays will help many families this summer."

Land O'Frost Regularly Rewards Customers

This past Mother's Day, the Land O'Frost celebrated the special relationships moms have with other moms by sharing advice.  Land O'Frost conducted a special contest to identify the "Top Mom Advice."  Six of the most inspiring submissions were rewarded with an all expense paid three day/two night trip for them and a guest to Kohler Waters Spa in Kohler, WI.

For Father's Day, Land O'Frost asked America to tell the company why their dad, or father in their life, was a "Hall of Fame Dad."  The winning submission received a VIP trip package to the 2010 Pro Football Hall of Fame Enshrinement Weekend including free airfare and hotel, VIP access to the 2010 Pro Football Hall of Fame Enshrinement Ceremony, premium tickets to the Hall of Fame Game and special access to the Pro Football Hall of Fame Game day Roundtable Luncheon featuring the Class of 2010 for the winning dad, and three of his guests.

Anyone can enter Mad Money Mondays; there's no purchase necessary, and drawings happen weekly. For all details and rules for Mad Monday Mondays visit www.LandOMoms.com.

About Land O'Frost

Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O'Frost include: Land O'Frost Premium® One Pound, the top selling deli pouch in the U.S.; Land O'Frost DeliShaved®, and their ultra premium line Land O'Frost® Bistro Favorites™. Information on several additional items can be found on their Web site. The Land O'Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O'Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O'Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

SOURCE Land O'Frost

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