Modus Labs offers stunning views into the future of home buying

NEW YORK, July 24, 2012 /PRNewswire/ -- Imagine a world where buying a new home is as straightforward as buying a flat-screen television, only much more exciting. According to a new publication by Modus Labs, that world may finally be coming.

The free web publication – The Future of Home Buying – envisions a world of total visibility for consumers as they search for and purchase their new home – a situation unimaginable just a few years ago.

"A new generation of websites like Trulia and StreetEasy are providing consumers with new and interesting ways to find their dream homes, and ever-increasing access to historical sale prices, market trends, environmental data, taxes, school ratings and consumer opinion – all in your pocket and without hidden agendas," commented Labs director Graham Ericksen. "This vision takes these trends even further. You can really start to see where things are headed for consumers."

Presented as an illustrated walk-through of tomorrow's home-buying experience, The Future of Home Buying borrows from emerging trends in real estate, personal finance, the mobile and social web to weave a vivid and exciting picture of tomorrow's empowered home buyer that is not mere pie in the sky, but achievable today.

"The real estate industry has evolved tremendously over the last 10 years," added Ericksen. "But there is still a long way to go before it is truly consumer-focused. We hope this free report will be a call to action for forward-thinking brands and entrepreneurs."

The Future of Home Buying is the latest publication from Modus Labs, the futurist division of award-winning digital agency Modus Associates.

The Future of Home Buying can be viewed for free at http://www.modusassociates.com/ideas/moduslabs/homebuying

About Modus Associates

Modus Associates is a digital innovation consultancy founded to help global brands and visionary start-ups lead and profit in the digital age. Clients include NBC Universal, SIRIUS Satellite Radio, NYSE Euronext, Coldwell Banker Real Estate Corporation, Comcast, Sony and Dow Jones & Co. Modus Associates is located in New York City and on the web at http://www.modusassociates.com.

For more information contact
Graham Ericksen
Director, Strategy and Innovation, Modus Associates
T: 212.255.6768  x328
F: 212.255.626
E: [email protected]

SOURCE Modus Associates