MobileBits Aquires Aixum Tec A.G.

LOS ANGELES and ZURICH, Aug. 20, 2012 /PRNewswire/ -- MobileBits Holdings Corp., (OTCBB: MBIT), a leading provider of enterprise-class social and digital experience solutions announced today that it has acquired Switzerland based Aixum Tec.  Aixum is a leading provider of mobile marketing and loyalty solutions for the local business marketplace and has deployed to many thousands of merchant locations across 60 brands in Europe. All Aixum employees will join the MobileBits team.

Local advertisers want meaningful mobile connections with consumers and are searching for a comprehensive suite of mobile marketing and advertising tools that enable these connections through a variety of touch points. The Aixum acquisition is a strategic addition to MobileBits already extensive mobile, digital and social platform. The integration of Aixum's technologies will create a mobile marketing network that, for the first time, gives local advertisers an opportunity to engage and foster these customer connections through a complete and seamless set of tools.

"This acquisition creates an unprecedented combination of integrated mobile network capabilities, mobile user reach and the most comprehensive suite of mobile marketing solutions available in the market today," said Andrew Marshall, CEO of Aixum. "The combination of MobileBits' broad and scalable PRINGO CONNECT extension platform with SAMY4ME provides a unique offering that enables any merchant to quickly and easily integrate any existing applications like loyalty, gift cards, commerce and many others while maintaining only one mobile strategy."

"Aixum has built an extensive advertising network and unique technology platform tailored for today's smartphones and tablet computing devices. This technology combined with MobileBits robust social mobile capabilities will provide the market with a unique end-to-end platform only before possible with enormous development and IT budgets," said Walter Kostiuk, MobileBits Chairman and CEO. "We look forward to welcoming the talented group of Aixum employees who will certainly complement the existing MobileBits team."

MobileBits leading-edge digital and social software platform combined with Aixum's extensive European mobile marketing network firmly positions MobileBits as the one-stop mobile industry leader for brands, merchants and retailers around the world.

MobileBits will maintain an office in Europe to continue and oversee its expansion into other European countries. From Aixum, Andrew Marshall will join MobileBits as its COO and Andre Lambelet joins MobileBits as its VP of Technology.

To learn more about MobileBits please visit www.mobilebits.com.

About Aixum

Aixum is a leading mobile marketing and engagement network. Through its premier product SAMY4ME, we enable retailers and merchants the tools to communicate and strengthen relationships with their customers via mobile devices. SAMY4MEimproves customer retention through loyalty, information, offers, and other valuable digital touch points. Key accounts are McDonald's, Spar and Chicoree plus 60 other leading brands who have selected SAMY4ME as their primary mobile marketing strategy.

About MobileBits

MobileBits Holdings Corporation is a global technology company that strengthens relationships between companies and their audience by enabling exceptional digital experiences. Our digital and social mobile platform PRINGO CONNECT delivers a highly integrated social, rich media and CMS solution to any device, which, in turn, drives engagement and loyalty to maximize revenue.  Key accounts are Comcast, Square Enix, Extreme Pita, Mucho Burrito, plus many others.

For more information contact:

Press & Investor Contact:
Brian Ehrlich
MobileBits
P: 941-225-6103
Email: brian.ehrlich [at] mobilebits.com

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract end users; attract advertisers; our ability to successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

SOURCE MobileBits Holdings Corp.