Mobile Navigation Services and Devices - 5th Edition

NEW YORK, Jan. 18, 2012  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile Navigation Services and Devices – 5th Edition

http://www.reportlinker.com/p0761784/Mobile-Navigation-Services-and-Devices-–-5th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Navigation_SystemsNavigation systems and services for car and pedestrian navigation can be divided into multiple categories. Car manufacturers offer factory installed in-dash navigation systems as standard or optional equipment on a majority of their models sold in developed markets. Drivers that want to add navigation to their existing vehicle can choose among a number of aftermarket solutions. Examples include in-dash navigation systems, Personal Navigation Devices (PNDs) and navigation apps for mobile phones. New device categories such as Internet tablets are also being equipped with GPS and navigation software. At the end of 2011, there were 340 million navigation systems in use worldwide, including an estimated 60 million factory installed and aftermarket in-dash navigation systems, about 150 million PNDs and an estimated 130 million navigation-enabled mobile phones. Even though the share of new cars fitted with factory installed in-dash navigation systems will grow fast as prices decline, the actual penetration of in-dash navigation systems will grow slowly. The average age of vehicles in North America and Europe has grown to about 9 years and is even higher in most other markets. Aftermarket navigation solutions will thus account for a majority of navigation systems sold in the foreseeable future. Since the different solutions are tailored for slightly different use-cases, multiple navigation-capable device solutions can be expected to co-exist in the future. Many consumers are also likely to use more than one category of navigation capable device. In many developed markets such as Europe and North America where the PND penetration is already high, the PND device category is facing increasing competition from handset-based navigation services and low cost in-dash navigation systems. Worldwide shipments of PNDs fell to about 33 million units in 2011, down from nearly 38 million in 2010. Berg Insight believes that PND shipments in Europe and North America have peaked and will gradually decline to about 7 and 6 million units per annum respectively in 2016. New markets in other parts of the world will only partly compensate for the decline in the mature markets. Worldwide shipments of PNDs are forecasted to gradually decline to 23 million units in 2016.

Increasing competition has already forced several vendors to exit the PND segment – either in the most competitive markets or altogether. There is also a consolidation trend among the remaining PND vendors. MiTAC has acquired the PND operations of Navman and the assets of the consumer product division of Magellan Navigation. Garmin completed the acquisition of Navigon in July 2011. United Navigation, which began operations in early 2010, has licensed the rights to use the Falk and Becker brands for navigation solutions. The PND market is now dominated by the three vendors Garmin, TomTom and MiTAC that together maintain a 75 percent market share. These companies have highly integrated operations ranging from hardware and software development to distribution. Moreover, these companies are now increasingly focusing on in-dash navigation systems. The adoption of handset-based navigation apps and services is increasing along with the popularity of smartphones. The global active installed base of smartphones surpassed 700 million units at the 2011, which is approximately 15 percent of all mobile phones in use. Berg Insight forecasts that smartphone shipments will grow from an estimated 450 million units in 2011 to 1,300 million units in 2016. In the future, virtually all GPS-enabled handsets can be expected to have mapping and navigation software as part of the standard feature set. Today, handset navigation solutions are primarily available as on-board apps with map data stored in the memory of the handset and off-board services that rely on maps stored on a server. Over time, many solutions will converge into hybrid services that store frequently used maps in the internal memory and leverage wireless connectivity to access dynamic content. The main distribution channels for handset navigation apps include mobile network operators, handset vendors and on-device application stores. Free turn-by-turn navigation services have been available for several years from niche players, but the launch of Google Maps Navigation for Android handsets in late 2009 and Nokia Maps with free navigation in early 2010 started a major transformation of the handset navigation market in both Europe and North America. White-label navigation developers are now working with mobile operators to create unique localised offerings and service bundles. Increasingly, navigation service providers are focusing on the freemium business model where the core turn-by-turn navigation service is free and users have the option to purchase additional content and features.

Table of Contents Table of Contents

List of Figures viii

Executive summary .1

1 Personal navigation solutions ..3

1.1.1 The European passenger car market ...4

1.1.2 The North American passenger car and light truck market ..6

1.2 Overview of personal navigation systems and services ..7

1.2.1 Factory installed in-dash navigation and telematics solutions .8

1.2.2 Aftermarket in-dash navigation systems ...9

1.2.3 Personal Navigation Devices ..10

1.2.4 Smartphones and mobile phones ...11

1.2.5 Internet tablets and media players ..12

1.3 PND categories and segments ..13

1.3.1 Standalone car navigation PNDs 13

1.3.2 Embedded PNDs 17

1.3.3 Multimode and rugged PNDs .17

1.3.4 Truck PNDs .17

1.4 Handset-based navigation services ..18

1.4.1 On-board navigation apps ..19

1.4.2 Off-board navigation services .20

1.5 Navigation service distribution channels and business models ...21

1.5.1 Mobile network operators ...21

1.5.2 Handset vendors .22

1.5.3 On-device app stores ..22

1.5.4 Active handset navigation users .26

2 Map data and content providers 27

2.1.1 NAVTEQ ..30

2.1.2 TomTom Maps 32

2.1.3 AND .33

2.1.4 AutoNavi ..34

2.1.5 Blom 35

2.1.6 CE Info Systems ..35

2.1.7 DigitalGloble 36

2.1.8 GeoEye 36

2.1.9 Intermap Technologies ...37

2.1.10 OpenStreetMap ...37

2.1.11 ZENRIN 38

2.2 Traffic information services 39

2.2.1 Traffic information systems .39

2.2.2 RDS-TMC services ..40

2.2.3 The VICS traffic information system 43

2.2.4 The TPEG standard .43

2.2.5 AirSage 44

2.2.6 Clear Channel Radio's Total Traffic Network ..44

2.2.7 Decell ...44

2.2.8 INRIX 45

2.2.9 Mediamobile 46

2.2.10 TrafficCast ...46

2.2.11 Trafficmaster 46

2.3 Speed camera warning devices and database providers .47

2.3.1 Coyote Systems ..47

2.3.2 Cyclops ...47

2.3.3 FoxyTag ...48

2.3.4 Road Angel ..48

2.3.5 RoadPilot .48

2.3.6 Wikango ..48

2.4 Travel guide, POI data and weather information providers ...49

2.4.1 CustomWeather ...49

2.4.2 Foreca .49

2.4.3 Fodor's Travel ..49

2.4.4 Langenscheidt .50

2.4.5 Mairdumont .50

2.4.6 NavX 51

2.4.7 ViaMichelin ..51

2.4.8 Wcities .51

2.5 Directory publishers ...52

2.5.1 PagesJaunes and Mappy ...54

2.5.2 Truvo ...54

2.5.3 Yell Group 54

3 Navigation software developers 55

3.1.1 On-board, off-board and hybrid navigation software ..56

3.1.2 Evolution of navigation software features ...56

3.2 Vendor market shares ...58

3.2.1 Handset navigation app market shares in Europe ..59

3.2.2 Handset navigation app market shares in North America ..60

3.3 Company profiles and strategies ..61

3.3.1 ALK Technologies ...63

3.3.2 Appello Systems .64

3.3.3 deCarta 65

3.3.4 Elektrobit .66

3.3.5 Fullpower Technologies ..67

3.3.6 Google .67

3.3.7 GPS Tuner ...68

3.3.8 Intrinsyc Software 68

3.3.9 Maction Technologies .69

3.3.10 Mireo 69

3.3.11 NavGuard 70

3.3.12 NaviExpert ...70

3.3.13 Navitel ..70

3.3.14 NAVITIME 71

3.3.15 Navmii ..71

3.3.16 NDrive ..72

3.3.17 NNG .73

3.3.18 PH Informatica .74

3.3.19 ROUTE 66 74

3.3.20 Skobbler ..75

3.3.21 Sygic 76

3.3.22 TeleCommunication Systems .76

3.3.23 TeleNav 77

3.3.24 Telmap .78

3.3.25 UbiEst ..80

3.3.26 Waze 80

3.3.27 Wikitude ...81

3.3.28 Yapp Mobile 81

4 Mobile operator service offerings ..83 North America

4.1.1 AT&T 84

4.1.2 Bell Mobility .85

4.1.3 MetroPCS 85

4.1.4 Rogers Wireless ..86

4.1.5 Sprint Nextel 86

4.1.6 TELUS .87

4.1.7 Verizon Wireless ..87

4.2 Navigation services from mobile operators in Europe ..88

4.2.1 Deutsche Telekom Group ...90

4.2.2 Orange Group .91

4.2.3 SFR ..93

4.2.4 Telefónica Group .93

4.2.5 Telekom Austria Group ...94

4.2.6 TeliaSonera Group ..95

4.2.7 Vodafone Group ..96

4.3 Navigation services from mobile operators in Asia Pacific ...98

4.3.1 Country profile: Australia .99

4.3.2 Country profile: Japan ...100

4.3.3 Country profile: South Korea .102

4.3.4 SingTel Group ...103

4.3.5 Tata Indicom ..104

4.3.6 Vodafone New Zealand .104

4.4 Navigation services in other countries 104

4.4.1 Country profile: Israel 105

4.4.2 Country profile: South Africa .106

4.4.3 América Móvil 107

4.4.4 NII Holdings ...107

4.4.5 Telefónica Latin America ...108

4.4.6 Mobile TeleSystems ..108

5 Device vendor profiles .109

5.1.1 PND feature evolution ...109

5.1.2 Market consolidation .111

5.2 PND shipments and vendor market shares 113

5.2.1 Shipments by geographical region ...113

5.2.2 PND hardware revenues ...114

5.2.3 Vendor market shares ...115

5.3 PND vendor profiles and strategies .117

5.3.1 Garmin ...117

5.3.2 Navigon .121

5.3.3 TomTom 123

5.3.4 MiTAC 127

5.3.5 Airis 129

5.3.6 AvMap ...129

5.3.7 Mappy/Logicom 129

5.3.8 MEDION 130

5.3.9 Panasonic ..131

5.3.10 Shinco ...131

5.3.11 Sony ..132

5.3.12 Thinkware Systems ...132

5.3.13 UniStrong ..133

5.3.14 United Navigation ..133

5.4 Handset market developments ...135

5.4.1 Smartphone evolution ...137

5.4.2 Handset vendor market shares .138

5.4.3 Handset vendor navigation service strategies ..138

5.5 Handset vendor profiles and strategies ..140

5.5.1 Apple .140

5.5.2 HTC ...141

5.5.3 LG Electronics ...142

5.5.4 Motorola 142

5.5.5 Nokia .143

5.5.6 RIM 145

5.5.7 Samsung Electronics 146

5.5.8 Sony Ericsson ...147

6 Market analysis and forecasts .149

6.1.1 The total navigation system penetration rate is still low globally ..150

6.1.2 Low cost in-dash navigation systems drive take rates ..151

6.1.3 Evolution of handset navigation distribution channels .152

6.1.4 Evolution of handset navigation business models ...153

6.2 Regional markets .156

6.2.1 The European mobile navigation market ..157

6.2.2 The European PND market ...158

6.2.3 The North American mobile navigation market 160

6.2.4 The North American PND market ..161

6.2.5 The Rest of World mobile navigation market 163

6.2.6 The Rest of World PND market .164

Glossary ..167

List of Figures

Figure 1.2: Car navigation system shipments in Europe (2002–2011) ...5

Figure 1.3: The North American passenger car and light truck market (2011) ..6

Figure 1.4: Car navigation system shipments in North America (2002–2011) ...7

Figure 1.5: Main car navigation system categories 8

Figure 1.6: Evolution of portable navigation solutions .10

Figure 1.7: Examples of GPS-enabled Internet tablets (December 2011) ...12

Figure 1.8: PND feature comparison by price segment ...14

Figure 1.9: Latest Garmin and TomTom connected PNDs ..16

Figure 1.10: On-board navigation application screenshots .19

Figure 1.11: Off-board navigation application screenshots ..20

Figure 1.12: Examples of mobile app stores (December 2011) ...23

Figure 1.13: Examples of Android, BlackBerry and iPhone navigation app developers .25

Figure 1.14: Active navigation users by distribution channel (World 2008–2011) ...26

Figure 2.1: Examples of content providers ...28

Figure 2.2: Major international digital map data suppliers ...29

Figure 2.3: Traffic information platform .40

Figure 2.4: Examples of TMC service providers (2010) 42

Figure 2.5: Travel guide publishers ..50

Figure 2.6: Leading directory service providers (2011) 52

Figure 2.7: Directory provider distribution channels and business models .53

Figure 3.1: Mapping and navigation server platform 55

Figure 3.2: Navigation app and service providers by active users (World Q4-2011) ...58

Figure 3.3: Handset navigation service market shares (EU27+2 2007–2011) 59

Figure 3.4: Handset navigation service market shares (North America 2007–2011) ...60

Figure 3.5: Handset navigation app developers ...62

Figure 4.1: Navigation offerings from North American operators (December 2011) ...84

Figure 4.2: Navigation offerings from European operators (November 2011) .89

Figure 4.3: Examples of navigation offerings from APAC operators (December 2011) ...98

Figure 5.1: PND feature penetration in Europe and North America (2007–2011) ..110

Figure 5.2: PND brands by original industry ..111

Figure 5.3: Global annual PND shipments and revenues (2005–2011) .113

Figure 5.4: PND shipments by region (Million units 2007–2011) ...114

Figure 5.5: PND vendor market shares (World 2006–2011) ...115

Figure 5.6: PND vendor market shares (Europe 2006–2011) 116

Figure 5.7: PND vendor market shares (North America 2006–2011) .116

Figure 5.8: Examples of Garmin nüvi PNDs ...119

Figure 5.9: Examples of TomTom PNDs and connected PNDs .126

Figure 5.10: Smartphone shipments by vendor and OS (World Q3-2011) 136

Figure 6.1: PND and in-dash navigation system penetration (World 2007–2011) .150

Figure 6.2: New business models for mobile navigation services .153

Figure 6.3: Smartphone, GPS-enabled Internet tablet and PND shipments (2010–2016) .156

Figure 6.4: Navigation apps and service revenues (EU27+2 2010–2016) 157

Figure 6.5: Annual PND shipments in Europe (2006–2016) ...158

Figure 6.6: PND ASP, device and service revenues in Europe (2010–2016) .159

Figure 6.7: Navigation app and service revenues (North America 2010–2016) .160

Figure 6.8: Annual PND shipments in North America (2006–2016) ...161

Figure 6.9: PND ASP, device and service revenues in North America (2010–2016) ..162

Figure 6.10: Navigation app and service revenues (ROW 2010–2016) ..163

Figure 6.11: Annual PND shipments in ROW (2006–2016) 164

Figure 6.12: PND ASP, device and service revenues in ROW (2010–2016) . .165

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