Mobile Giving Foundation Responds to Growing Consumer Interest in Text-To-Give Campaigns for Japan Relief Efforts

What:

As the authoritative voice of mobile giving, the Mobile Giving Foundation (MGF) today commented on the growing consumer interest in text-to-give donations to support relief efforts in Japan.

Mobile giving has become one of the easiest ways to send monetary relief to those affected by tragedy. The text-to-give process is simple: By texting a keyword to a designated short code via a mobile phone in response to a "call to action," a small $5 or $10 donation can be made to aid the disaster victims in Japan.

The mobile-giving process is enabled through the generosity of the North American operators as a no-cost initiative to help their customers support causes in their communities and in response to major emergencies.

The MGF works with North American operators to enable a 100-percent passthrough of funds raised by all the mobile campaigns listed in this alert. Through the MGF, your entire donation goes to a recipient charity. When you respond to a call to action and reply "yes" to the request for confirmation, the donation pledge appears as a charge on your monthly phone bill. Once you pay your bill, the money is quickly processed for transmittal to the recipient charity. The wireless operators absorb all costs, including standard messaging rates.

"The MGF's role as the pioneer of text-to-give philanthropy is to work with North American operators to ensure a safe, trusted consumer experience based on complete transparency of process," said Jim Manis, CEO of the Mobile Giving Foundation. "Wireless operators diligently and responsibly look for ways to take extraordinary action and help those in need, including disbursement of wireless infrastructure technology in disaster-affected areas, advancement of payments against mobile-giving pledges as needed by recipient charities, and free access to their networks to reach friends and families in impacted areas. Wireless technology is a powerful force for social change and consumer empowerment. We are proud to be a part of this process."

Who:

The following organizations now have active mobile-giving campaigns that support relief efforts in Japan:

USA

Text "JAPAN" or "TSUNAMI" to 20222 to donate $10

On behalf of Save the Children Federation, Inc.

Text "4JAPAN" or "4TSUNAMI" to 20222 to donate $10

On behalf of World Vision, Inc.

Text "MERCY" to 25383 to donate $10

On behalf of Mercy Corps

Text "JAPAN" to 864233 to donate $10

On behalf of UNICEF

CANADA

Text "ASIA" or "ASIE" to 30333 to donate $5

On behalf of The Canadian Red Cross Society

Text "QUAKE" to 45678 to donate $10

On behalf of The Salvation Army in Canada

Text "CARE" to 45678 to donate $5

On behalf of CARE Canada

Text "WORLD" or "MONDE" to 45678 to donate $5

On behalf of World Vision Canada

Please follow @MobileGivingOrg or monitor the MGF website for additional updates: http://www.mobilegiving.org or http://www.mobilegiving.ca/.

For more information on these various campaigns and how mobile giving works, Jim Manis, the CEO of the Mobile Giving Foundation, a non-profit organization dedicated to helping other non-profits raise funds through mobile, is available to provide an overview.

When:

Please contribute now.

Contact:

Kathrine Dela or Valerie Christopherson

Global Results Comms, (GRC)

+1 (949) 608 0276

[email protected]